Can restaurant owners measure the ROI of their digital menu boards? VDS – a company specializing in digital signage solutions – conducted a survey to better understand the effectiveness of digital menu boards for restaurants, cafes, and bars, as well as their ability to boost sales and enhance customer experience.
37% of respondents said they use digital signage to deliver content to customers, while 44% said they use digital signage to communicate with customers and staff. This suggests that digital signage can be equally effective for both customers and employees in the restaurant, bar, and food service industry.
At the time of the survey, 53% of business owners reported that they have implemented digital signage to display a digital menu. Similarly, 58% said they use digital signage as a marketing and sales tool. With a focus on consumers, 27% said they use digital displays for entertainment purposes for customers or to encourage social sharing (21%). In terms of internal business processes, 25% of respondents said they purchased digital signage to optimize operations.
In today’s digital age, the development of digital tools has brought many benefits to various industries, especially the restaurant industry. In this article, we invite readers to explore how digital signage can increase revenue for restaurants. We will also discuss the key performance indicators for measuring the effectiveness of digital signage in boosting business revenue.
1. Benefits of using digital menu boards in a restaurant
Digital menu boards are a powerful tool to boost sales for your restaurant. Here are some important benefits that digital menu boards provide:
1.1 Save time and effort
With digital menu boards, you don’t need to print and change paper menus regularly. Instead, you can easily update information, change prices, and adjust menus directly on the electronic boards. This saves time and effort for staff and restaurant managers.
1.2 Easy integration with POS systems
Digital menu boards can easily integrate with your restaurant’s POS system. This allows information from the menu boards to be automatically updated in the POS system, creating a smooth workflow and minimizing errors in data entry.
1.3 Enhance customer experience
Digital menu boards provide a better customer experience and create a better first impression. Customers can easily search for food information, view images, and read reviews from previous users. This helps customers feel more confident in their food choices and creates positive interaction with your menu.
1.4 Easy to change and customize
Digital menu boards allow you to easily change and customize your menu according to business needs. You can add or delete food items, adjust prices, and describe dishes in real-time, without having to reprint the entire menu.
1.5 Increase interaction and sharing
Digital menu boards have the ability to increase interaction and sharing on social media platforms. Customers can share information about your menu on social networks, thereby generating new potential customer traffic and enhancing brand recognition for your restaurant.
2. Some suggestions to implement digital menus in your restaurant
Below are some suggestions for implementing a digital menu board in your restaurant:
- Invest in high-quality equipment: To maximize the benefits of a digital menu board, you should invest in high-quality equipment. Choose a screen with high resolution and accurate color display to make your menu stand out.
- Design a user-friendly interface: The design of the digital menu board should be simple and user-friendly. Ensure that customers can easily search for information, view high-quality images, and understand food descriptions.
- Regularly update information: To ensure that the information on the menu board is always accurate, you should update it regularly. Add new dishes, adjust prices, and remove unavailable items. This helps customers stay informed and avoid confusion.
- Combine with visual elements: A digital menu board can be combined with other visual elements to make your menu stand out. Use high-quality images, advertising videos, and motion effects to attract customers and create attention.
- Build online marketing campaigns: When using a digital menu board, you should build online marketing campaigns to promote your menu. Utilize social media platforms, email marketing, and online advertising to reach potential customers.
3. 81% can measure the ROI of Digital Menu Boards
In general, most experts in the industry participating in the survey stated that they can determine the business value of their digital price lists. In fact, over 80% believe that digital price lists are not only for promotional programs and providing food and drinks, but also have the ability to increase sales, upsell, and cross-sell.
Specifically, 80% of business owners believe that digital price lists not only help increase the order rate but also generate a range of other benefits. By using digital price lists, businesses can enhance the effectiveness of marketing and advertising campaigns, attract customer attention, and create a better shopping experience.
Furthermore, digital price lists also provide detailed information about products and services, helping customers make informed and accurate decisions before making a purchase. The continuous and flexible nature of digital price lists allows businesses to adjust and update information quickly, meeting the changing needs of customers and the market.
In summary, digital price lists are not only an effective marketing tool but also bring many benefits to businesses and customers.
4. Multimedia content drives sales and customer satisfaction
The content is becoming an essential part of our daily lives, including engaging announcements, news updates, YouTube videos, TV programs, and much more. Especially when we are waiting for food, having additional entertainment content helps us kill time in an interesting and non-boring way.
Our recent survey has shown that 74% of business owners believe that using digital signage can reduce customer wait times on a daily basis. This makes the customer experience more pleasant and comfortable when they come to shop or dine.
Furthermore, we also asked users of social media content on screens, such as social media pages and information channels, and the results showed that 75% of them have benefited from increased sales. This demonstrates that using social media content not only provides entertainment but can also enhance revenue for businesses.
In addition, we have also explored the opinions of business owners on using digital price boards to personalize screens for special events. For example, broadcasting live sports or sending congratulatory messages to customers on anniversaries. The results showed that 81% of those surveyed said that using digital price boards has helped increase sales and improve customer satisfaction.
From these results, we can clearly see that using engaging content on digital screens not only benefits consumers but also helps businesses increase sales and enhance customer satisfaction. Therefore, there is no reason why we should not apply this technology to our daily lives.
5. Digital signage for employee training, increasing customer orders
The interesting finding that the survey has uncovered is the strong correlation between digital signage and employee training as well as profitability. 87% of survey participants indicated that they strongly agree (56%) or agree (31%). This suggests that the use of digital signage can play an important role in enhancing employees’ expertise and enhancing business performance.
By providing clear information and guidance on digital signage, employees can quickly grasp and apply new knowledge, thereby improving their work abilities and contributing to business development. This will not only benefit the company but also help create a positive, dynamic, and competitive working environment.
Research has also discovered other benefits of using digital signage in businesses. According to a survey, 77% of business owners said that using digital signage has helped raise awareness of community health and increase customer interest in maintaining personal health. This can translate to an increase in orders, as 44% of business owners agree that using digital signage has helped increase sales.
Additionally, respondents have shared positive experiences when using digital signage in their businesses. 67% said that digital signage has improved the customer experience, making communication and interaction with customers easier and more convenient. Furthermore, 56% believe that using digital signage has improved the dining experience by displaying clear and convenient information about menus, prices, and promotions.
Overall, using digital signage in businesses not only brings benefits to community health but also creates positive experiences for customers and helps boost sales. With the positive numbers and feedback from business owners, it is not surprising that using digital signage is becoming a popular trend in the business industry today.
6. 82% say that displaying relevant information leads to increased sales
Using digital menu boards not only helps business owners effectively share real-time information, but also creates a strong impression on customers.
When customers see information about opening hours or menu changes on the screen, they feel more reassured and find it easier to come to the restaurant or café. This not only increases sales, but also generates customer satisfaction and trust. Customers feel that they are being informed clearly and honestly, and therefore, they are more likely to return.
Furthermore, using digital menu boards to display product information also brings many benefits to business owners. By displaying supplier details and calorie content of products, business owners can convey detailed and accurate information to customers. This not only helps customers make better choices, but also creates trust and satisfaction from customers.
With the continuous development of technology, the use of digital menu boards in the food and beverage industry will continue to be more important than ever. Sharing real-time information through modern devices is not only a new trend but also a crucial factor in increasing sales and customer satisfaction.
7. Digital advertising screens have an impressive impact on sales figures
The survey results have revealed to us that marketing content on screens is becoming very appealing in the context of dining. According to specific data, we know that 90% of survey participants have used digital menus to interact and receive personalized benefits, such as calls to action or loyalty programs. This has helped increase their sales volume.
Furthermore, 86% of businesses displaying branded advertisements on screens also report a significant improvement in the customer experience. Overall, 84% of business owners believe that digital menus make their brand more recognizable to consumers. These numbers demonstrate the power of advertising on screens and the importance of personalizing marketing content to attract customers.
Recent surveys have shown that the implementation of digital signage in restaurants, cafes, and bars has brought more success and increased revenue. Digital menu boards not only help improve communication with customers effectively, but also enhance employee productivity and provide better entertainment services.
Furthermore, the use of digital signage also creates a multi-channel retail experience, not only inside the restaurant but also outdoors. From displaying product information and menus to advertising and creating interesting focal points, digital signage has proven to bring value to this industry.
Using a digital menu board is a breakthrough step to increase sales for your restaurant. With the benefits it brings such as saving time and effort, integration with POS systems, creating a better customer experience, and flexible customization, there’s no reason why you shouldn’t apply it to your business. Stay alert to new technology and be ready to explore new potentials for your restaurant!
If you want to learn more information or need advice on digital menu boards for your restaurant, please contact us here. We will be happy to assist you.
Contact Fanpage: Video Digital Signage – VDS
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