This article will explore how to use color in digital menus to create a strong and appealing impression to customers in the restaurant industry. By understanding the psychology of color and applying it to the design of digital menus, restaurant owners can harness the power of color to create a great experience for customers and increase revenue.
1. The importance of digital menu pricing in restaurants
The digital price list is not just a simple table of information about the prices of food and drinks. It is actually an important tool for conveying information and attracting customers to the restaurant. You can think of the digital price list as a way to ‘communicate’ with customers without using words.
The digital price list helps customers easily learn about the restaurant’s menu, prices, and other related information. It provides an overview of what the restaurant can offer, attracts attention, and creates excitement for customers to explore further.
For the digital price list to be truly effective, it needs to be attractive and easy to read. An attractive digital price list will catch the customer’s eye, generate curiosity, and desire to explore further. At the same time, the digital price list also needs to be easy to read so that customers can easily understand the information and make decisions.
2. Understand the psychology of colors
Colors can create a range of emotions and reflect the psychological state of individuals. Each color carries a different meaning and impact. For example, red often evokes feelings of enthusiasm, energy, and passion, while green can create a sense of tranquility, nature, and balance.
Here are the meanings of some common colors:
- Red: Considered the color of prominence and power. It can stimulate emotions and enhance attention. In digital menus, using red to highlight special dishes or promotions can attract customers’ attention.
- Yellow: A bright and energetic color, often associated with joy and happiness. Yellow can create empathy and a warm feeling. In digital menus, using yellow to emphasize delicious and nutritious dishes.
- Green: Green is often associated with nature, balance, and peace. It can create a relaxing and comfortable space for customers. In digital menus, using green to highlight healthy and high-quality dishes.
- Gray: Gray is often associated with calmness, professionalism, and neutrality. It can create a luxurious and sophisticated space. In digital menus, using gray to highlight special and premium dishes.
When designing a digital menu in a restaurant, you can use colors to create an attractive and appealing experience for customers. Consider using colors appropriately to create focal points and attract customers’ attention to dishes and prices.
For example, you can use red to highlight special dishes and promotions. Use green to emphasize the freshness and healthiness of the dishes. Use gray to bring out luxury and high quality for special dishes.
Understanding the psychology of color is an important factor in designing a digital menu in a restaurant. By applying the meaning and effectiveness of each common color, you can create a unique experience and attract customers to your restaurant.
3. Choose appropriate colors for the digital menu board in the restaurant
Below are some suggestions for popular colors that are suitable for the restaurant industry, along with how to choose colors based on the goals and style of the restaurant.
- Red: Red is often used to evoke a sense of prominence and authority. If your restaurant wants to convey a message of dynamism and enthusiasm, red can be an excellent choice.
- Green: Green is often associated with freshness, vitality, and nature. If your restaurant specializes in clean and nutritious food, green can reflect these values.
- Yellow: Yellow is often associated with wealth and elegance. If your restaurant wants to create a sophisticated and refined space, yellow can be a suitable choice.
- White: White is often used to create a sense of purity and cleanliness. If your restaurant wants to provide a fresh and elegant space, white can be a perfect choice.
Instructions for choosing suitable colors for the digital menu board in a restaurant:
- Determine the goal: Before choosing colors, determine the goal of the restaurant. What message do you want to convey to customers? What style do you want your restaurant to have? Based on this goal, you can choose appropriate colors.
- Analyze the style: What style does your restaurant have? Traditional, modern, or unique? Analyzing the style of the restaurant will help you choose appropriate colors to create consistency and express the essence of the restaurant.
- Use harmonious colors: When choosing colors for the digital menu board, ensure that the colors are harmonious and not visually distracting to customers. Balance and harmony in colors will make the message easy to look at and read.
- Experiment and adjust: Don’t be afraid to experiment and adjust colors. You can create test versions to see which colors work best for the restaurant’s digital menu board.”
4. Design a reasonable digital price table
So how do you design a reasonable digital price table? Please pay attention to the following notes:
- Organize information logically: First, group related information together. For example, you can organize goals by product type or by function. This helps readers easily find the necessary information without spending too much time.
- Use colors appropriately: Colors can create contrast and attract the reader’s attention. Use colors to highlight important information or differentiate between different goals. However, make sure that colors are used appropriately and do not make it difficult to read and understand the information.
In addition, there are some important basic design rules that you should follow, specifically:
- Simple calculation: Keep your digital price list simple and easy to read. Avoid complexity and clutter. Use clear and legible fonts, and limit the use of excessive charts or complex images.
- Use reasonable sizes and spacing: Ensure that elements in the price list are arranged in a balanced manner and have reasonable spacing. This helps readers quickly see and understand the information.
- Use borders and white space: Use borders appropriately to separate elements in the price list. This helps create clarity and contrast. Additionally, use white space appropriately to create balance and help readers easily see important information.
- Consistency: Keep your price list consistent in both design and content. This helps create a professional look and ensures that readers can easily understand the information smoothly.
5. Create interaction and stand out
You can create interaction and stand out for your pricing table by applying the following guidelines:
- Use contrasting colors: Use contrasting colors to highlight important information such as prices, headings, or other important elements on the digital pricing table. For example, use contrasting colors between white background and black text to create clarity and readability.
- Use color groups: Use a group of related colors to create consistency and harmony on the pricing table. For example, you can use similar colors or colors within the same color scheme to represent different sections on the pricing table.
- Use accent colors: Use a standout color to highlight important information or special elements on the pricing table. For example, you can use a contrasting color or a bright color to highlight special dishes or special promotions.
Using colors creatively and effectively can help you create interaction and stand out in digital pricing tables as well as in introducing special dishes, specialties, or special offers. Try applying these ideas and leverage the power of colors to attract customers’ attention and create the best possible experience.
6. Apply color to reality
The experience of applying color to reality can draw some ideas as follows, you should refer to have a digital price list that matches the color:
- Use colors that are suitable for the brand and space of the restaurant. If the restaurant has a modern and youthful style, you can use bright and dynamic colors such as yellow, green or orange to create a youthful and vibrant feeling.
- Combine colors harmoniously and considerately. Do not use too many colors at once, choose a few main colors and use them carefully to create harmony and unity.
- Experiment and be creative. Do not be afraid to experiment with colors. You can use non-traditional colors or combine incompatible colors. This helps create a unique and creative look for your restaurant.
7. The influence of color on revenue and customer experience
Color not only has an aesthetic factor but also has a strong impact on revenue and customer experience. Studies and statistics have shown that smart use of color can enhance business effectiveness and create customer satisfaction.
According to a study by the Institute for Color Research, color can enhance brand recognition by up to 80%. This means that using distinctive and appropriate colors can help businesses stand out in the minds of customers. Therefore, choosing the right colors for logos, websites, and products is very important.
Colors also have the ability to evoke emotions and impact purchasing decisions. A study by Kissmetrics shows that 85% of consumers make purchases based on the color of the product. For example, red is often used for promotions and discounts, but it can also evoke a sense of urgency and excitement. Meanwhile, green is often used to create a sense of tranquility and inspire trust.
Additionally, there are many real-life cases that demonstrate the success of using color to increase revenue in digital pricing tables. For example, a company conducted an experiment by changing the main color of their pricing table from white to blue.
The results showed that after the color change, the company’s revenue increased by 20% within one month.
8. VDS Beautiful Digital Price Table Design
VDS understands that a beautiful digital price table is not just a simple price list, but it is also a powerful communication tool to showcase the value and style of a business. With a team of talented and experienced designers, VDS is committed to bringing you unique and impressive digital price tables.
VDS Company has a professional design team, always updating the latest design trends and creating unique digital price table models that fit the style and requirements of your business.
VDS’s Beautiful Digital Price Table Design service is the perfect solution to enhance communication quality and make an impression with customers. Let VDS help you bring the difference to your business with unique and professional digital price tables.
Contact VDS at: VDS – Digital Signage
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