Nowadays, in the face of strong competition from many businesses, creating a standout point to impress customers is extremely important. The more impressed the customers are, the longer they will remember the business and may recommend it to others or return. One of the tools that helps businesses create a distinctive highlight is digital signage solutions for businesses. Let’s learn more about it in the following article with VDS.
1. What is the digital signage solution for businesses?
The digital signage solution for businesses is professional advertising screens that serve to transmit images, videos, and information about the products and services of the business to customers. In addition, the digital signage solution is also used for internal communication activities to increase the connection between employees and the business.
Nowadays, digital signage is very popular and used in many different locations such as stores, offices, outdoors, etc.
2. Why is digital signage heavily invested in businesses?
The market is becoming more competitive, with new brands emerging every day, each with its own strengths. This makes competition and survival in the market increasingly difficult. Meanwhile, purchasing power is decreasing to a worrying extent. Many economic experts predict that consumer purchasing power will continue to decline until 2024. Therefore, the business operations of companies are also negatively affected.
To support businesses, the solution of digital signage has been strongly utilized. A real-life study has shown that digital signage solutions for businesses is a global marketing trend and they predict that the number of businesses using this solution will increase by 144% in the next three years with no sign of stopping.
The reason is that digital signage helps businesses advertise their products and services effectively while saving costs. Presenting attractive and high-resolution images of products and services on high-definition screens will stimulate customers’ shopping needs. Furthermore, the digital signage solution helps businesses upsell effectively and cleverly, thereby increasing superior revenue and leaving a good impression on customers.
3. The structure of the digital signage solution in business
The digital signage solution for businesses consists of 2 parts: the display and the management software. Previously, businesses had only one option, which was to equip specialized displays at a high cost. Nowadays, businesses can utilize regular TV screens as advertising displays thanks to the VDSignage solution.
With the VDSignage solution, businesses only need to have regular TV screens and a compact device for connection (Digital signage player) to showcase eye-catching, dynamic, and effective advertisements.
4. Benefits of advertising screen solutions for businesses
Digital signage solutions for businesses bring many great benefits, you can learn more through the content below:
4.1 Innovation in advertising methods for products and services in businesses
As mentioned above, the presence of many brands makes competition and creating a unique identity for businesses much more difficult. If traditional advertising methods such as flyers, paper posters are still used, it is difficult to attract customers. Meanwhile, advertising screens with eye-catching and attractive designs will catch customers’ attention.
Not only that, digital signage is also a great tool for businesses to convey vibrant and beautiful videos and images of products and services. Imagine the static pictures and stiff text on paper suddenly transformed into video animations or impressive and unique graphic designs, isn’t that amazing? Advertising screens will stimulate customers’ visual senses and thereby promote their curiosity and purchasing needs.
4.2 Approach customers anytime, anywhere.
Digital signage solutions for businesses will help businesses shorten the distance with customers because they can approach customers anytime, anywhere. If your business has a promotion, product/service or new message and wants to convey it to customers immediately, digital signage can help you do that. With just a few simple steps on your smartphone or laptop, businesses can update new content on the screen instantly. Or businesses can utilize advertising screens to congratulate customers on their birthdays, send personalized offers,… In this way, the business has succeeded in approaching customers anytime, anywhere.
4.3 Building a long-lasting business brand
Building a brand is a long-term activity that any business needs to develop sustainably. If a brand is built well, customers will remember the business and come back multiple times. With the help of digital signage solutions, businesses can easily build consistent and effective messages, while delivering these messages to customers in a useful way.
4.4 Increasing revenue for businesses
By displaying information about products, services, and attractive offers on screens, digital signage helps customers easily grasp important information, thereby making them feel confident to place orders. Digital signage brings advanced and modern forms of sales, increasing customer satisfaction and encouraging them to spend more.
4.5 Becoming a reliable intermediary advertiser
Did you know that collaboration is the key to developing a sustainable brand? The combination of businesses in communication activities will help increase business efficiency. With digital signage, you can provide your partners with an advertising touchpoint in your store. Through this intermediary advertising, your business can receive significant revenue or exchange corresponding media benefits with partners. For example, if your store is a spa, you dedicate one screen display in your store to advertise your partner’s hair salon’s hair dyeing services, and in return, the hair salon will advertise your store in their space. This benefits both parties.
The digital signage solution for businesses will help your store become a reliable intermediary advertiser and bring many useful collaboration opportunities.
4.6 Managing multiple advertising screens anytime, anywhere
With the digital signage solution, managing multiple screens simultaneously becomes easier than ever. With just a few basic operations on mobile devices, businesses can manage playback status, update advertising content, and set up broadcasts according to their preferences, anytime, anywhere. You no longer need to send personnel to each screen location every time you need to adjust the content. It’s convenient, time-saving, and effortless, isn’t it?
4.7 Internal Communication in Business
Internal communication is the activity of creating corporate culture and bonding employees. Previously, internal communication was simply transmitting information through notices, bulletin boards, personal emails, etc. Now, with digital signage, businesses can deliver important information and messages to their employees in a much more interesting and creative way. A study has shown that thanks to the support of digital solutions for businesses, employee productivity has increased by 82%. Businesses can use digital screens to update news, create birthday greetings, cheer messages, etc. to keep employees informed and boost their morale.
4.8 Customer Navigation and Retention
How can we guide customers to spend more willingly and happily? This becomes simple with digital signage solutions for businesses. With vibrant images, dynamic videos, and attractive presentations of products, services, and offers on screens, customers will feel curious, attracted, and willing to try them. For example, a customer enters a shop with the intention of enjoying a bowl of pho, but while ordering, they see an advertisement for delicious milk tea on the screen and decide to order it as well. In this way, the shop successfully navigates the customer to make additional purchases without making them uncomfortable. This is also a way to retain customers and encourage them to return in the future.
5.VDSignage’s digital signage solution for businesses
VDSignage’s solution will help businesses transform regular TV screens into professional advertising screens. Instead of having to prepare expensive and difficult-to-use dedicated advertising screens, businesses only need to equip regular TV screens with more affordable and easier-to-use costs.
With VDSignage screens, images and videos of products and services are still displayed with high display quality, clear lines, vibrant and vivid colors. Moreover, VDSignage solution also provides the function of remotely managing multiple screens anytime, anywhere. In addition, users can design their own advertisements with VDSignage through a template store with over 500+ beautiful and impressive advertisement designs. VDSignage software is designed to be user-friendly and compatible with all mobile device platforms.
Digital signage solution for businesses is not only an effective communication tool that brings many benefits to businesses but also a method that helps businesses develop sustainable business. Hopefully, with the above article from VDS, you have found useful information about this excellent solution. To receive detailed advice on the smart advertising screen solution VDSignage, please contact VDS today!
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