Internal communication can be considered a powerful tool for connecting personnel within a business. A company with a strong internal communication foundation will increase the productivity of its workforce, while also possessing a friendly and sustainable work environment. Digital Signage in internal communication is indeed a new trend that helps make communication more effective and simpler. Let’s explore more about this topic through the following article by VDS!
1. What is Digital Signage in internal communication?
The key to the success of internal communication is communication. Communication is the key to connecting with employees and also helps businesses build close relationships among people within an organization. Among the communication tools, Digital Signage is a great solution.
Digital Signage is high-quality display screens that help you convey important information to employees in the office in just a few minutes. With Digital Signage, you can quickly update all important information, news, weather forecasts, birthday wishes, etc. on allocated screens in the office.
2. Why should businesses communicate internally with digital signage?
Nowadays, Digital Signage is very popular in internal communication and is favored by large businesses for the following reasons:
- Easy and fast information transmission: With just one click, businesses can publish new information on all screens located in the office. This is a quick way to convey important content to your employees.
- Create an inspiring workspace: The content displayed on the screen is often creatively designed, eye-catching, and engaging, contributing to creating a beautiful and inspiring workspace.
- Reduce printing costs: There is no need to print announcements to distribute to each employee or print posters that have poor durability and need frequent replacement. Businesses only need to install the screens once and can use them for a long time.
- Enhance professionalism for businesses: A workspace filled with vibrant images and bright lights from Digital Signage will help businesses appear more professional.
- Simple and flexible content management: Businesses can remotely manage all screens in the office, including operations such as publishing new content, editing existing content, setting up schedules, and configuring broadcast formats. All of this can be easily done on a smartphone, tablet, or laptop.
- Interactive features and connectivity: Employees can interact with the content on the screen through mobile device connections, which helps increase the connection between the business and its employees.
- Stable hardware devices and systems: Digital Signage can project throughout the day thanks to stable operating hardware systems.
- Attractive design and presentation: With Digital Signage, businesses can create and display dynamic and attractive content to attract the attention of employees.
3. The benefits of implementing internal digital signage in businesses
Experts in the United States conducted a small survey with 100 businesses operating in various industries.
Through the survey, we can see that digital signage not only helps improve employee training efficiency but also boosts employee motivation to increase productivity. Specifically, the following are the benefits of using digital signage in internal communication.
3.1 Increase employee motivation by 86%
A truly astonishing number, using Digital Signage in internal communication can help your employees increase their motivation by up to 86%. When motivation increases, so does productivity, leading to outstanding company profits. Many employees share that the interesting and engaging content displayed on Digital Signage has boosted their work morale. Moreover, motivational videos about the company’s direction and mission have also helped employees stay focused on goals and be more determined.
3.2 Help retain good employees
Retaining good employees is crucial for sustainable business development. Therefore, the issue of retaining talented personnel always makes companies think hard. Losing good employees is equivalent to leaving positions vacant, which negatively affects the company’s revenue. Moreover, it also creates a negative impact on the morale of the remaining employees. With the support of Digital Signage, employees will always feel deeply connected to the company and make long-term commitments.
Not only that, Digital Signage will make the workspace more attractive and professional, which is also a great factor in attracting new personnel.
3.3 Building a better corporate culture
Company culture is very important in internal communication. With the help of Digital Signage, the company can enhance internal communication and create a modern and easier working process.
Moreover, with Digital Signage, the company can post KPIs, beautiful commemorative photos, honor outstanding individuals, entertainment news,…making the office more lively and attractive, thereby building an enthusiastic, friendly, and healthy work culture. Digital Signage is the tool for businesses to nurture and cultivate corporate culture in order to retain existing employees and attract new employees most effectively.
3.4 Improve employee motivation
Excellent if your employees can work with enthusiasm, comfort, and dedication. This will certainly help the business increase revenue and develop sustainably. So what helps the business achieve that? It is utilizing Digital Signage in internal communication. Companies can intersperse dynamic motivational images, goal-oriented videos, and reminders of the company’s mission to stimulate employees’ spirits, increase motivation, and strive harder for collective achievements.
In addition, Digital Signage can display performance records or commendations as motivation for employees to exert themselves, enhance independent and team spirit.
3.5 Increase workplace joy
Working efficiently sounds great, but working efficiently with a happy mindset is even better. Companies can create joy for employees by combining entertaining videos, creating an open space filled with comfort for employees. This joy and comfort will improve the company’s culture, making the office environment healthier, friendlier, and less stressful.
4. How to use Digital Signage in internal communication?
Digital Signage in internal communication is very easy to use. Typically, this device is used to display new announcements, meeting schedules, rewards, achievements, etc. In addition, businesses can use Digital Signage to create fun and comfortable experiences for employees by displaying engaging entertainment videos, motivational quotes, and even birthday wishes.
With the sharp, vibrant display quality of Digital Signage, employees will find it easy to absorb and remember the information conveyed by the business. Moreover, Digital Signage also provides diverse content presentation features, from static images to videos, animations, and complex graphics.
5. VDSignage solution in internal communication
VDSignage solution in internal communication helps businesses turn all regular TV screens in the office into professional presentation screens. With VDSignage software, businesses can display necessary information on TV screens at any location where employees usually see. Moreover, instead of dull papers or emails, the presentation content can be dynamic and eye-catching video animations and images, attracting the attention of employees.
VDSignage solution also helps businesses manage TV screens simultaneously anytime, anywhere. With just a few clicks, you can edit and publish content on all screens in the office. At the same time, you can easily set up the presentation order, schedule, or monitor screen status. All features are performed on smartphones, tablets, or laptops. Incredibly convenient and simple, right?
Furthermore, you can take advantage of the available templates on the VDSignage application to design images, videos, calendars, announcements, weather updates, etc. within minutes. With just one click, everything will be displayed on all screens in the office. These templates help you create beautiful content and make me look more professional in the eyes of employees!
To do these things, all you need is a small device plugged into the TV, connected to WiFi Internet and the VDSignage app. Not only that, the VDSignage software can also integrate music, QR codes, meeting room status, and even customer feedback on the TV screen.
Digital Signage in internal communications is a powerful tool for building a strong corporate culture and deepening employee engagement. The article provides important and detailed information to help you understand this excellent tool better. If you are looking for a Digital Signage solution that offers good display quality, easy management, and cost savings, please contact VDS for free consultation today!
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