Tv Screens Are Commonly Used For Digital Signage?

Advertising screens are currently a strong developing trend worldwide. However, the cost of owning a professional advertising screen is very high, so the solution of using a TV screen as an advertising screen is becoming popular. Let’s learn more through the article below!

Tv Screens Are Commonly Used For Digital Signage?
Tv Screens Are Commonly Used For Digital Signage?

1. What is the TV screen that usually shows advertising videos/images?

The TV screen that usually shows advertising videos/images is the common type of TV that we use at home to watch movies, TV programs, etc. The difference is that they are connected to software that turns them into electronic advertising boards. This helps the advertising TV to have features such as: running advertising content 24/24; displaying ads for the Store only after a few simple steps; managing display content remotely, anytime, anywhere through mobile devices and the internet. 

TV screens that usually run advertisements have high display quality, good sharpness, simple usage process, cost-saving so they are currently favored by Store owners.

2. How does a TV usually show advertisements? 

So how can a normal TV become a professional advertising screen? All we need to do is use supporting software. First, users need to plug a small device into the TV’s connection port, which will convert the TV into a digital screen. Then, users access the software via the internet to make the necessary settings. This way, users can upload their own store advertisements to the screen and manage all presentation content with easy operations on their phone, laptop, or tablet.

3. TVs are usually seen in nail salons and restaurants, can they be used for Digital Signage?

Absolutely! Nail salons and restaurants are places that really need advertising screens to convey attractive and appealing images of products, services to customers. With the characteristics of nail salons, restaurants, there is no need for a specialized digital screen, just a regular TV can meet all the requirements of the shop.

4. The features of TV are often used as Digital Signage

TVs usually run ads that bring many great features to you, let’s explore those features through the section below: 

  • High resolution with Full HD quality will bring sharp and beautiful images and vibrant colors, true to the content being displayed. 
  • The screen surface is covered with a strong glass layer for solid protection, helping the screen have good durability, users feel more secure when using it. 
  • Owning LED backlight projection for over 50,000 hours, can operate continuously for 24 hours but still save more energy than specialized digital advertising screens.
  •  Good brightness, suitable for viewers’ eyes
  • Contrast ratio of 1100:1 creates eye-catching colors.
  • The 16:9 aspect ratio makes it easy for viewers to read and follow content on the screen.
  • Compatible with all operating systems, easy to connect to wifi, LAN network or 3G. 
  • Provides multiple input connection ports such as USB x2, VGA x1, HDMI x1, Audio x1.
  • Supports video, picture, audio modes to bring the best presentation quality.
  • Schedule setting, scheduled playback by hour, day, week in a simple way, can be done remotely via mobile devices. 
  • Provides horizontal and vertical rotation options for displaying content to diversify presentation formats. 
  • Integrates additional features such as: displaying the store logo, weather notifications, mixing entertainment videos, news, TV shows,… 

Besides the mentioned features, TVs used as advertising screens can also display menus for customers to order. To learn more about the great features of advertising TVs, please contact VDS!

The features of TV are often used as Digital Signage
The features of TV are often used as Digital Signage

5. The advantages of using a TV as an advertising screen in restaurants, nail salons, etc. 

TVs running advertisements have many outstanding advantages: 

  • There are many TV sizes for you to choose from to suit the location where you want to hang the advertising screen. You can hang horizontally or vertically or combine multiple TV screens.
  • Nowadays, TVs are designed to be super thin and borderless, creating a great viewing experience. Not only that, TV models also have high brightness and sharp image quality support to attract customers and make them feel comfortable and interested when looking at the screen. 
  • Some TVs have touch features that make it easy for viewers to interact directly on the screen, similar to using a giant phone. 
  • Wall-mounted advertising TVs are combined with synchronized management software, allowing you to control the playback content on multiple screens simultaneously, remotely, and can be done on mobile devices. All operations such as uploading ads, setting playback schedules, checking playback status become easier and more convenient than ever. 
  • Wall-mounted advertising TVs are easy to install and maintain. You can place them in places like elevators, order counters, near entrances and exits,… depending on your preferences to attract customer attention. 
  • TVs running ads help enhance the aesthetics of the store, making it more modern, elegant, and sophisticated.

With TV advertising, the store’s revenue can grow significantly for the following reasons: 

  1. Eye-catching ads make customers feel that the food or services are very attractive, thereby ordering more.
  2. TV commercials suggest to customers the current benefits of the store, stimulate customer demand. 
  3. Customers perceive the professionalism and class of the store, increasing the rate of customers coming back. 
  • TV advertising also helps store employees save time and effort. Instead of having to explain to customers about each product, service, employees only need to wait for customers to read the content on the screen and make a decision to order. This is essential for stores opening in the US, Canada, where store owners do not have to worry about employees not proficient in English, so they communicate wrong information to customers. 
  • The TV advertising screen helps the store gain a competitive advantage, the store will excel over competitors thanks to professionalism and investment in advertising.
The advantages of using a TV as an advertising screen in restaurants, nail salons
The advantages of using a TV as an advertising screen in restaurants, nail salons

6. Should use a TV wall-mounted advertising or professional advertising screen

For Nail salons or restaurants, TV advertising is a more suitable choice than a professional advertising screen. Please refer to the comparison table below to have a clearer understanding.

Comparison category TV advertising screen Specialized advertising screen
Cost
  • Affordable costs make it possible to choose from a wide range of budget-friendly TVs that still ensure high-quality viewing experiences.
  • The cost is high because it is a specialized screen. Furthermore, compared to TVs, there are fewer types of advertising screens, so you will not have many options to consider.
Installation and Usage Process
  • Installation and use are easy, not much different from using a regular TV. Just a few minutes to use proficiently.
  • Installation takes longer. The process is complex with many steps, if not used correctly can damage the screen.
Durability
  • With the conditions of indoor use in nail salons and restaurants, the advertising TV screen has good durability, can display continuously 24/24 hours, and has a lifespan of up to 50,000 hours of display.
  • Good durability, suitable for outdoor use and suitable for various weather conditions. However, if used outdoors, it is necessary to equip with a canopy or rain shelter.
Maintenance
  • Easy maintenance, cost-effective, non-disruptive to the Store’s operation.
  • Difficult to maintain, each maintenance costs quite a lot of money, maintenance can affect the operation of the Shop.
Screen management
  • Convenient management, simple thanks to software integrated with TV. You can manage content displayed on multiple screens simultaneously anytime, anywhere on mobile devices.
  • Need access to server systems for management or limited management scope.
Presentation quality
  • Cao, sharp display, attractive colors, brilliant.
  • High quality.

In this way, it can be seen that advertising on TV is a great and suitable choice for businesses such as restaurants and nail salons. Using TV advertising will help shop owners save a significant amount of costs while being more convenient to use.

7. VDSignage Advertising Screen Solution

VDSignage is an advanced solution that has, is, and will help many business owners boost revenue. With VDSignage, you can turn regular TV screens into specialized electronic advertising boards at half the cost. Not only that, VDSignage also provides a host of superior features such as remote advertising content management, unlimited simultaneous content on screens, slideshow sequencing, scheduling display times, etc. 

The VDSignage App is optimally designed, intuitive, and vibrant, suitable for all mobile devices. The VDSignage app caters to all your device usage habits and needs. From smartphones, tablets, laptops, PCs,… VDSignage is highly compatible. You can use this software anytime, anywhere. 

Moreover, the VDSignage solution offers over 500+ attractive and appealing template designs to help you easily choose a suitable template and create your own advertising content within minutes. 

Through this article, VDS has helped you answer whether standard TV screens can be used for advertising. Hopefully, the information in the article is truly useful to you. If you want to increase revenue, enhance the aesthetics of your store, and increase customer satisfaction with your store, then VDSignage is definitely a suitable and excellent solution. Contact VDSignage today for detailed advice!!

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