What is a digital menu board? Why are digital menu boards becoming increasingly popular worldwide? What benefits can digital menu boards bring to a restaurant? If you are a restaurant owner looking to boost revenue through digital menu boards, don’t miss out on the following article by VDS! Discover the advantages and explore how this modern technology can enhance your business operations.
1. What are digital menu boards? From paper menu to menu on electronic board
The Digital menu board is a form of menu displayed on mobile devices or specialized advertising TV screens. The Digital menu boards help customers easily observe the entire menu. Previously, restaurants often used paper menus, menus printed on hard covers, or menus printed on wall-mounted boards. Those traditional types of menus are less attractive, less durable, while digital menu boards are superior, more convenient, and much more efficient. That is why paper menus are gradually losing their position and digital menu boards are increasingly preferred.
2. Benefits of using a menu on an electronic board
The menu on the electronic board provides many great features, bringing a host of superior benefits to the store and customers. Let’s explore the benefits of the digital menu boards!
2.1. For restaurant and cafe owners
For restaurant and cafe owners, digital menu boards are essential tools to upgrade operations and encourage customers to order more dishes.
2.1.1. Optimization of the operational process
Customers just need to look up the digital menu boards to grasp information about food and beverages, as well as learn about promotions or special dish recommendations. This helps speed up the ordering process, making it quicker and easier.
Moreover, the digital menu boards are highly accurate, reducing confusion in ordering, resulting in a smoother and less error-prone ordering process. 2.1.2. Cost saving on labor rental
2.1.2. Cost-saving on staff hiring
If using paper menus, the store owner will have to hire enough staff to handle a cumbersome serving process, including steps: Staff bring the menu to the table for customers to read – Wait for customers to flip through each page of the menu to choose a dish – Take the order and transfer it to the kitchen.
On the contrary, with a digital menu boards, customers can read the menu content on the screen by themselves, then place an order at the counter or call a staff member to take the order when they have decided on a dish. This will optimize the time for staff and save staff hiring costs for the store owner.
Menu trên bảng điện tử cung cấp rất nhiều tính năng tuyệt vời, mang đến hàng loạt lợi ích vượt trội cho Tiệm và khách hàng. Cùng khám phá những lợi ích của menu điện tử nhé!
2.1.3. Cost-saving for creating a new menu
Changing the menu content or creating a new menu is often very common for restaurants, cafes. With paper menus, every time the shop owner wants to update a new menu or edit the content on the existing menu, they will have to reprint the entire menu. This not only wastes time and effort but also incurs production costs for the shop.
2.1.4. Increasing revenue for your store/restaurant
Menu but also helping to boost revenue to an incredible level? Do you believe it? This can be true if we utilize a digital menu board. You know, paper menus have much less vibrant images compared to digital menus, which also reduces the attraction and stimulation for customers to order more items. On the other hand, digital menus, conversely, cleverly integrate vivid images of dishes into the menu, making customers feel attracted and prompting them to order more.
In traditional ordering methods, customers may feel hesitant and uncomfortable when they see staff waiting to take their order. This leads to rushed orders with fewer items ordered. Digital menus are different; they help customers comfortably read information about each dish and give them time to consider and choose. As a result, customers tend to order more items because they have had time to think or discuss the dishes with friends, family, etc.
Particularly, digital menus also feature suggesting signature dishes for customers, as well as providing information on promotions to help customers easily choose more. For these reasons, digital menus can help significantly increase revenue for your cafe or restaurant.
2.2. For the restaurant/cafe staff
Staff is also a factor in the success of the restaurant. If the staff work smoothly and allocate time reasonably, the service process will be optimized and bring many benefits to the shop and customers.
2.2.1. Reduce workload
First, make sure that the digital menu board will help the shop’s staff reduce workload, save waiting time. Instead of bringing paper menus to each table and waiting for customers to order, staff only need to confirm the customer’s order to ensure the ordering information is accurate. In this way, it can be seen that the service process has been reduced by one step, helping staff reduce pressure and work more productively, especially in overloaded restaurants.
2.2.2. Ensure accurate item return for guests
As mentioned above, paper menus can be torn, damaged, or have missing text leading to incorrect food information and causing guests to order improperly.digital menu boards are always accurate to every word, ensuring precision for every order.
2.2.3. Improve employee work efficiency
During peak hours, restaurants seem overloaded. Your employees are often wasting time waiting for guests to order. Not only that, employees also spend effort and time explaining dishes or promotions to customers. Meanwhile,digital menu boards will display images and detailed information of the dishes, allowing customers to read and order when ready. Employees do not waste time and can focus on more essential tasks.
2.3. For customers
Customers are often concerned about dishes, they want to research and see the food before making a decision. Restaurants using digital menu boards will help customers feel more comfortable ordering because they can leisurely read detailed information, refer to food images. Moreover, customers feel comfortable reading information in the menu because they no longer have the pressure of someone waiting for them to order. Even when the restaurant is crowded, customers can easily order food, explore what attractive dishes the restaurant has, and get discounts. It’s incredibly convenient, isn’t it?
3. Reasons why restaurants, cafes, and milk tea shops should use digital menu boards
If you want your restaurant, cafe,… to have more customers and customers to spend more money on the Shop, you cannot miss the digital menu boards. Here are the reasons why you should apply a digital menu board for your Shop.
3.1. Easy menu adjustments, cost-saving on printing
You only need a few minutes to adjust the menu content, instead of having to reprint the entire menu in the Shop. The operations to manage and update, edit the digital menu boards are very simple, you do not need to be tech-savvy to easily implement it. Whatever you want to change on the menu, you can do it immediately. This not only helps your Shop save printing costs but also ensures the benefits of the Shop.
3.2. Enhance employee productivity, save personnel costs
The Digital menu boards provide full information and visual images of food and drinks to customers. Your employees no longer need to go to each table to deliver the menu and wait for customers to order. As a result, employee productivity is enhanced, and personnel costs are optimized.
3.3. Increase Revenue Effectively
By presenting attractive, visually appealing, and realistic images of dishes, the digital menu will encourage customers to order more items. Furthermore, detailed information about the dishes such as promotions, special flavors, etc., is constantly updated to grab customers’ attention, enticing them to order additional items. As a result, the restaurant’s revenue will significantly increase.
3.4. Enhance Customer Experience
What will keep customers coming back? Delicious food, spacious and clean environment – is that enough? In reality, customer experience is also a crucial factor in determining whether customers will return to the restaurant or not.
The digital menu will help the restaurant enhance the customer experience. Firstly, customers will perceive the professionalism and modernity of the restaurant. Then, they will feel at ease, comfortable, and relaxed when placing their orders. All of these contribute to customer satisfaction and will make them return to your restaurant more frequently.
4. Things to keep in mind when using digital menu boards
Even though digital menu boards are very popular and will definitely bring many benefits to the shop, the shop owner needs to keep in mind the following:
- Choose the type of digital menu boards that is suitable for your budget and needs.
- Always allocate a budget for maintaining the digital menu boards when it malfunctions.
- The content of the digital menu boards needs to be in line with the restaurant’s concept.
- Images on the digital menu boards must be high-definition and visually appealing.
5. The VDSignage software for managing and designing menus on professional electronic boards
VDSignage software is a solution for managing and designing menus on professional electronic boards. The VDSignage solution will turn the TV screen into an electronic menu with high-quality display. You can conveniently manage the content of a series of menus with just a few basic operations in a few minutes with VDSignage.
Moreover, the VDSignage software also provides a large template repository with many styles, concepts to easily design eye-catching menus suitable for the store.
All of these actions can be performed directly on mobile devices such as laptops, smartphones, tablets anytime, anywhere. Very convenient, isn’t it?
Through this article, VDS aims to convey important and useful information about electronic menus. Electronic menus are a growing trend favored by many restaurants worldwide, so make the most of this excellent tool early on to enhance your competitive advantage and boost restaurant revenue! Contact VDS for detailed and attentive consultation services.
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