Digital menus are a popular choice for restaurants, eateries, cafes, and even nail salons today. In order to bring the products closer to customers, the menu needs to be designed in a reasonable and attractive way, bearing the unique mark of the business, thereby creating a lasting impression and helping customers remember the brand more. So, what is the way to design a beautiful and impressive digital menu with low investment costs? Let’s find out with VDS in today’s article.
1. What is a digital menu?
Digital Menu Boards or Digital Menus are extremely popular choices for restaurants nowadays. An electronic menu is a type of menu created using modern technology, usually displayed on large screens at the counter for customers to easily consider and order dishes.
The electronic menu was created to replace traditional paper menus. The most prominent factor that makes electronic menus the preferred investment choice for most businesses is their ability to drive purchasing behavior, helping to significantly increase sales. With vibrant colors, sharp display quality, electronic menus placed in restaurants allow diners to see and appreciate the sophistication and deliciousness of each dish through vivid videos. An advantage is the ability to showcase attractive product videos/images, visually appealing food and beverages with high display quality that easily capture customers’ attention and facilitate upselling.
Moreover, the ease of adding dishes, changing content, and adjusting prices will help save a lot of printing costs, making the restaurant image more professional. Displaying transparent price lists with electronic menus also helps limit inquiries about prices from customers. Lastly, the ability to easily change content remotely, anytime, anywhere helps reduce costs and makes it much easier for managers to control.
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2. Designing a beautiful electronic menu that impresses helps save costs
The menu is a direct marketing document to customers, so invest and prepare carefully for your menu to attract customers best. And today, VDS will introduce you to 06 simple but extremely important steps to design a beautiful, impressive electronic menu, helping to save costs and achieve maximum efficiency. Step 1: Write all the content that needs to be conveyed
2.1 Step 1: Write all the content that needs to be conveyed
To design a quality menu, first, you need to systematize the important content that needs to be presented in the menu. Grab a pen and paper, Excel, or anything capable of taking notes, list all the restaurant/shop content you are providing: Type, name, price range, description, best seller,.. or anything else you feel necessary.
2.2 Step 2: Arrange the menu into logical sections
After having the list, categorize and organize the menu based on what you want customers to read first. For restaurants, you can create a “Category” template, list the dishes by category: Appetizers, main courses, desserts,… for customers to easily follow. Adjust and move the content until you are satisfied.
2.3 Step 3: Decide on color scheme
Research from QuickSprout shows that 90% of all product assessments are related to color. Neil Patel stated: “Color influences 85% of the reason why you buy a specific product.”
After being received by the eyes, colors will be recognized by the brain and send signals, releasing hormones that affect the mood, emotions, and behavior of humans, including purchasing behavior. Therefore, using colors in a scientific and purposeful way in the menu will greatly contribute to the revenue growth of a business. You can learn more about the meaning and impact of each color or choose a solution at VDS for support in designing beautiful and professional menus. Step 4: Choose layout, fonts, menu design.
2.4 Step 4: Choose layout, fonts, menu design
You can use popular software such as Microsoft Word, Microsoft Powerpoint, Canva, or design templates provided by professional units to design the menu. For fonts, you can choose basic, easy-to-read fonts or impressive artistic fonts. The key point is not to overcrowd the content on a slide to avoid making it difficult for customers to follow the dishes. You can bold or stylize the dishes, products that the shop wants customers to pay attention to. Arrange the layout logically and let your imagination complete the rest of the menu design.
2.5 Step 5: Insert images
According to a study from South Korea, 1/3 of diners will order the first dishes they see on the restaurant menu. Choose images wisely. They should be dishes that bring high profits to the restaurant, best-selling dishes, or new dishes you want to introduce to customers. Select high-quality images. You can also hire photographers to take more professional photos. With vibrant and eye-catching images, a digital menu will help customers access and choose dishes more easily and upsell more. Step 6: Finalize and upload the menu.
2.6 Step 6: Complete and upload the menu
The last step in the process that needs to be mentioned is to complete the menu. Take the time to carefully review your menu to see how the dishes are arranged, if the chosen images for uploading are appropriate,… Finally, export a high-quality design file so that when uploaded, the digital menu can be displayed accurately and professionally. 3. Notes when designing a digital menu
3. Tips for designing an electronic menu
Menu is the face of a restaurant. Businesses often focus on designing their own menus to impress customers and build a more professional brand image. To design a professional electronic menu, VDS wants to remind you of some tips:
- Select content carefully, avoid clutter.
- Choose a smart layout.
- Pay attention to image quality.
- Refer to existing menus on the market.
4. Reputable supplier of electronic menu board solutions, lowest cost
Here are 6 steps to design a professional digital menu. However, in addition to designing it yourself, you can choose the “VDS ADVERTISING SCREEN SOLUTION” to make the process of building a digital menu easier.
VDS is one of the reputable and affordable Digital Signage solution providers in the US. You don’t need to spend too much on dedicated advertising screens, VDS’s smart advertising solution will turn ordinary TVs into advertising screens with full functionality. Not only saving maximum hardware costs, VDS also provides customers with professional content design services at very affordable prices. With VDS, the price list ownership process
With VDS, the process of owning a smart digital menu is extremely simple. You only need to send the dish name, price list, and product image along with actual photos of the desired location to place the menu/advertising screen at the store. VDS will sketch a visual image and edit the design content until you are satisfied. Then, VDS will connect the solution to the TV at the store and publish the digital price list on the screen. And that is how you own a smart digital menu.
This is how to design a beautiful and impressive electronic menu with low investment costs to impress customers. Having a beautiful menu not only helps customers choose dishes more easily but also increases professionalism, making a good impression on customers when they visit. If you are interested in finding an effective solution for your business, please contact VDS at the phone number: 0909 427 080 for free advice!
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