Electronic menu is the top choice trend that helps increase revenue significantly. VDS provides a solution to transform regular TVs into simple and cost-saving electronic menus.
The locations such as restaurants, eateries, cafes, and milk tea shops may have become very familiar with printed paper menus for customers. However, nowadays many restaurants are gradually replacing simple paper menus with electronic menus featuring vivid, eye-catching images to help customers easily access and choose from a wider variety of dishes. Just a small change has significantly increased the restaurant’s revenue. Let’s explore this special type of menu with VDS in today’s article!
1. The development from paper menus to electronic menus
Menu is one of the indispensable things at restaurants and food establishments. One of the popular types is paper menus. With functions like a tool for customers to track the menu list, see prices, choose dishes suitable for their needs and preferences, paper menus have become very familiar to diners when stepping into a restaurant.
Over time, many other forms of information transmission have been created such as menus printed on large banners to stick on walls, menu in the form of paper booklets, menus placed in small standees on tables, etc. Although printing is a common form nowadays, it is not really optimal because it lacks flexibility in usage. When there is a need to change names, edit prices, add dishes, the shop owner needs to print an entirely new menu or edit manually by using methods like tape sticking, writing over, which is very costly and unprofessional. Therefore, electronic menus have been introduced to overcome those drawbacks while bringing many superior benefits.
2. What is a digital menu?
Digital Menu Boards are a popular choice for restaurants nowadays. They are a form of menu created using modern technology, usually displayed on large screens at counters for customers to easily view and order dishes.
Electronic menu was created to replace traditional paper menus. With the advantage of being able to display attractive videos/images of products, dishes, and drinks with high-quality display making it easier for customers to pay attention and upsell.
Transparent pricing in the digital menu at the restaurant is also a factor that helps the store limit receiving inquiries about prices from customers. In addition, being able to easily change content remotely, anytime, anywhere also helps administrators manage more easily.
To understand more about electronic menus, please refer to: “DIGITAL PRICE LIST”
3. Some common forms of electronic menus
Currently, there are many forms of electronic menus on the market, such as: Menu on electronic boards, Electronic menus on tablets/phones, menu on Self Order,… Let’s learn more about these popular types of menus with VDS!
3.1 Menu on electronic boards
In order to replace the menus printed on large banners attached to the walls in stores, Digital Menu Boards have been introduced.
Electronic menus are usually placed at the counter, behind the cashier for customers to easily choose their dishes. Large electronic menu boards allow for displaying more information about food, prices, images, new products, and promotions. This form of menu is chosen by most large businesses because besides providing clear pricing with vivid displays, electronic menus are also a very effective advertising channel for businesses.
3.2 Electronic menus on tablets, on phones
Electronic menus on tablets/phones are a form of menu installed on mobile devices that can be touch-sensitive. Typically, staff will bring the menu to the table and allow customers to choose directly. Immediately after the order is complete, the information will be sent directly to the counter and kitchen, customers can comfortably choose dishes, consider the menu, refer to food images, control prices and directly submit orders without going through staff. This form not only helps the restaurant’s image become professional, save a lot of time advising customers but also brings a very new experience for customers.
3.3 Electronic menu on self-ordering devices Self Order
Just as the name suggests, Self Order is a touchscreen menu that allows customers to quickly place orders themselves. This type of screen is popular in restaurants, allowing customers to clearly see the name, image, and price of each item. Similar to electronic menus on tablets, after the customer finishes ordering, the information will be sent directly to the counter and kitchen, so customers can place orders quickly without waiting for staff.
3.4 Electronic menu in QR Code scanning form
For the electronic menu in QR Code form, customers can use their own mobile phones to scan the QR Code and access the restaurant’s electronic menu system. Here, diners can view dishes, images, prices, etc. extremely conveniently. Each table will have its own QR Code, after completing the ordering process, all information will be transferred to the management system and counter for confirmation of the order completion. With this QR Code scanning method, the restaurant not only saves personnel costs but also reduces costs for related devices.
4. The operation of the electronic menu
To have an electronic menu, businesses need to prepare a TV screen and an input source such as: Connectivity solutions, Computers, Projectors, Cable TV, USB. USB is a popular choice.
However, advertising via USB has many disadvantages for businesses.
+ Advertising content can only display simple, static, unattractive graphic designs.
+ The process is very time-consuming. Every day, business managers need to perform many tasks: Find the remote, select through each mode, press to open the menu category on the USB and set up this way for each other TV in the store. It is very time-consuming and unprofessional.
+ Difficulty in making changes because the content cannot be changed remotely. Whenever you want to add a dish or adjust the price, you need to: Lift the chair high to remove the USB behind the screen, plug it into the computer to copy data in or even have to send it to the supplier to be set up and update new content. At that time, your TV will be in OFF state (completely dark), making customers unable to see advertising information. At the same time, the black screens can create a bad impression on customers, making the image of the business less professional.
In addition to using USB, businesses should know about turning regular TVs into specialized VDS screens to set up a professional advertising screen with all features at the lowest investment cost.
5. How to set up a smart digital menu and easily centralized management Introduction to VDS solution
5.1 Introducing the VDS solution
VDS is a unit that specializes in providing solutions to turn conventional TVs into professional advertising screens with many outstanding benefits. With complete messaging, optimal cost, easy setup, flexible editing, VDS promises to be a perfect choice for you.
To set up a smart advertising TV screen, you need to prepare a TV screen and VDS solution. In fact, it only takes a few seconds to connect the VDS solution to your existing TV screen. The process of setting up a smart advertising screen is extremely simple. All you need to do is plug the specialized device into the HDMI port of the TV, then plug the power cord into the USB port of the TV. And there you have it, your smart advertising TV screen is ready.
Each restaurant will have its own electronic menu management system. After customers directly select their dishes, the information will be pushed to the system and sent directly to the counter and kitchen. Customers can complete their orders quickly without waiting for assistance from staff. Compare VDS solution and use USB
5.1 Comparison of VDS solution and using USB
The smart advertising screen solution of VDS has superior features compared to regular presentation USBs.
- Attractive product presentations with beautiful animations and professional, lively videos designed specifically for businesses.
- Update information quickly, conveniently, easily change with just a few operations right on your phone.
- You can proactively change prices, update images and videos anytime, anywhere.
- Can turn all TV screens into professional advertising screens
- And finally, the VDS advertising screen solution brings you a professional, meticulous image for your business, impresses customers, and enhances competitive advantage in the market.
6. The reason restaurants, cafes, and nail salons need to equip electronic menus
6.1 Long lifespan
Different from regular menus that need to be reprinted constantly after a period of use, often fading, curling, easy to get wet, tear, mold,… Advertising menus have a longer lifespan, cost less to replace when changing content
6.2 Easy to add, delete, edit information
One of the outstanding advantages of electronic menus is that it is easy to replace, edit content, prices, add or remove items more without the cost of reprinting a new menu. With just a few simple steps, the content displayed on the electronic menu can be updated easily.
6.3 Easily increase revenue
Psychological studies on images have proven that the human brain is attracted to colorful images or videos, so electronic menus displaying attractive and eye-catching images of food, services, products will unintentionally stimulate customers to quickly choose dishes and buy more products. That is why electronic menus help businesses increase revenue easily.
6.4 Better presentation
With a smart screen menu, besides prices, you can attach images, videos describing each dish. The vividly presented products and diverse content have helped customers understand and attract them more effectively, significantly increasing the restaurant’s revenue.
6.5 Save service time
With clear and vivid product information and images, digital menus help customers imagine the products, easily track prices, and save time on consultations and answering questions for customers.
7. Target audience should use electronic menus to increase revenue
In reality, Electronic Menu can be applied in many industries, especially in restaurants, eateries, nail salons, cafes,.. According to a 2021 report on the future of the restaurant industry by the financial and digital payment services company in the U.S. – Square – it shows that up to 88% of restaurants said they would consider changing their traditional menus to Electronic Menu. Not only does it provide attractive presentations and cost savings, but electronic menus also help customers access and choose more dishes easily, contributing to more effective revenue growth. Smart digital price list solution from VDS
8. The smart digital price list solution from VDS
VDS is a unit specializing in providing solutions to turn ordinary TVs into digital price lists with many outstanding benefits. With a complete message, optimal costs, easy setup, flexible editing, VDS promises to be a perfect choice for you. The process of owning a smart digital price list is extremely simple, all you need to prepare is a TV screen and VDS solution. You just need to send the name of the item, price list, and product images needed for design along with real photos of the location where you want to place the menu/advertising screen in the store, VDS will sketch visual images and edit design content until you are satisfied. Then, VDS will connect the solution to the TV in the store and publish the digital price list on the screen. And that’s how you can own a smart digital price list.
9. Apply VDS electronic menu solution to increase revenue for your store
According to a study from South Korea, 1/3 of customers will order the first dishes they see on the restaurant menu. Applying this common psychology to business, many restaurants have replaced plain paper menus with smart screen menus featuring vivid and eye-catching images to help customers access and choose more dishes easily. With just a small change, restaurant revenue has significantly increased. Contact VDS today to own this effective electronic menu solution to increase revenue!
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