The Digital Signage solution is a solution that helps significantly increase revenue. Let’s find out the reasons why businesses focus on investing in this Digital Signage solution!
Digital Signage is a solution that many businesses have valued investing in recently. We can see it everywhere, from airports, shopping centers, hospitals to showrooms, schools, nail salons, restaurants,.. with diverse forms and content. So what makes this solution so popular? Let’s explore 7+ reasons why businesses should invest in this solution with VDS.
1. Encourage more purchasing behaviors
One of the factors that makes Digital Signage solutions most worthy of investment is its ability to drive purchasing behavior, helping to significantly increase sales. By directly providing information to customers through screen interfaces at the point of sale, Digital Signage solutions help customers understand more about the products and encourage viewers to make purchasing decisions immediately after viewing the presentation content. In addition, with vibrant colors, sharp display quality, VDS’s Digital Signage solutions in restaurants also help customers see and feel the sophistication, deliciousness of each dish through vivid videos. This is a very intelligent and modern way of conveying messages through images, being a powerful tool in driving purchasing behavior.
2. Create a lasting impression
Far beyond traditional advertising tools, Digital Signage solutions are also an impressive part of interior design, showcasing professionalism and particularly attracting, creating a good impression on customers when they step into their business. No one can deny, an effective advertising business is a business with an advantage in the market. The use of Digital Signage solutions not only helps customers see that the business has invested in the store’s image, but also replaces statements about professionalism and advancement, always keeping up with the trends of the times. Not only competing in terms of image, Digital Signage solutions also help you create a very good initial impression on your customers.
3. Create the need to purchase essential goods
In an expert evaluation article, Satyendra Singh affirmed that it only takes 90 seconds for a customer to give an opinion about a product and 62 – 90% of those interactions are influenced by the color of the product.
To seize this golden opportunity, professional Digital Signage solutions have been designed to create a space with colors that stimulate the consumer’s psychology through dynamic and impressive display screens to achieve the highest effectiveness.
For example, with beautiful milk tea cups vividly displayed on Digital Signage screens, customers can easily imagine the product, stimulate them to make decisions faster, and upsell more. This is a very effective way to stimulate customer shopping needs. With just this small solution, the store’s sales will increase significantly. 4. Useful vivid content
4. Vibrant and useful content
Digital Signage solution helps your customers to follow and entertain through high-quality 4k videos, vivid images. In addition to introducing new products, digital screens can also display useful information such as weather, opening hours, special promotions of the store,… Not only attracting more attention from customers to the brand but Digital Signage solution also becomes a highly effective information channel. Centralized management
5. Centralized Management
One of the greatest advantages of the Digital Signage solution at VDS is the ability for centralized system management. With the solution that turns regular TVs into VDS digital screens, business owners can manage content, images, videos, and all screen settings remotely. All content is stored in the device’s memory, allowing for customizable playback timing, scheduling, and playlist creation at any time. With just one click, all screens at all branches can be remotely updated, controlling hundreds of products and screens across numerous locations with simplicity and ease of use. 6. Maximum Resource and Cost Savings
6. Maximize resource savings and investment costs
With clear and vivid product information and images, Digital Signage not only enhances aesthetics but also helps customers imagine the product, easily track prices, save consultation time, and answer customer questions more efficiently, thereby maximizing human resources savings and minimizing the costs of hiring advisory staff. In particular, when using the solution to turn regular TVs into professional advertising screens of VDS, businesses also optimize costs by utilizing available TVs instead of paying a large amount for specialized Digital Signage screens costing thousands of dollars. 7. Easy brand promotion in public places
7. Easy brand promotion in public places
When visiting public places such as airports, shopping centers, theaters, etc., we often easily encounter advertising screens of various sizes. Thanks to diverse designs, bringing the beauty of modernity, elegance, and attraction, Digital Signage easily gains a favorable impression from customers. In addition, with vivid content, eye-catching images, smart advertising screens will help viewers feel comfortable to follow, easily imagine the message and remember it for a long time. That is also the reason why businesses prioritize choosing to use intelligent advertising screen solutions when promoting their brands in public places. 8. Link between online and offline sales
8. The link between online and offline sales
Digital Signage advertising solution helps connect online and offline sales. When customers see the advertised product on the screen or when they are still hesitant, unable to decide to buy at the point of sale, the advertising screen is the connection point, helping customers to find and purchase that product online after returning home. The product displayed clearly on the advertising screen helps customers easily recognize the brand and choose the right product during research. At that time, customers can visit the company’s website to learn more about the product and easily order online.
The information provided by VDS in the article somewhat helps customers understand more about the reasons why businesses decide to invest in smart advertising screens. Understanding the needs and difficulties of most customers, which are about investment costs, needs: customers really want to have a professional advertising screen, but hesitate to invest money because the investment cost for a professional advertising screen system is not cheap, VDS has come up with a solution to turn regular TVs into professional advertising screens. Not only does it help business owners save on initial investment costs, operate and manage remotely easily, but this solution will help businesses increase revenue by stimulating customers to spend more money on products/services advertised on the screen…
Contact the hotline now: to receive advice on smart advertising screen solutions from VDS.
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