Regular TV and specialized advertising displays are different in several ways. Which type should you choose for your store to save costs and be more convenient? If you want to display attractive and eye-catching advertisements in your store while still saving costs and being convenient, let’s find out the answer through the following article from VDS!
1. Overview of Regular TV and Professional Advertising Displays
The definition of regular TV and professional advertising display screens is different. Let’s explore with VDS right away!
1.1 What is a TV?
First, let’s go over some basic information about regular TV! Regular TV is defined by Wikipedia as “an electronic communication system that receives signals and converts them into images and sound.”
1.2 What is a professional advertising display?
When it comes to specialized advertising displays, they are also known as Digital Signage. These screens are constructed with liquid crystal panels. The main function of Digital Signage is to display advertisements, images, or commercial purpose animation videos to attract customer attention.
In general, both TV screens and professional advertising displays are considered tools for displaying common images and videos.
2. The difference between regular TV and specialized advertising displays
Both TV and professional advertising displays are projection devices, but they have many differences.
2.1 Differences in operational application
TVs typically operate with their own processors and are designed to broadcast television channels or connect to the internet to stream movies, entertainment videos, and music videos. TVs function independently but can be connected to other software for remote content management.
Digital signage screens are usually connected to a server or integrated with management software. For specialized digital signage screens to operate effectively, you need to prepare high-end server equipment or choose to purchase high-quality management software.
2.2 Environmental suitability
Specialized digital screens are made of durable materials and have good heat resistance, able to withstand outdoor smoke and dust. They can operate 24/7 and come equipped with tempered glass, waterproof frames, etc. TVs are less adaptable to harsh environments. They are only suitable for stationary indoor placement and should be kept away from high humidity or temperature areas.
Therefore, if you need outdoor advertising, specialized advertising screens would be more suitable. If you only need to advertise within a store space, then a TV is an excellent choice.
2.3 Features and extensions
Nowadays, TVs can connect to the internet and stream for many continuous hours. They are also equipped with multiple connectivity ports to easily integrate with other devices. With the borderless design of TVs today, you can install them horizontally or vertically as desired, or even combine multiple TVs to create an evenly distributed advertising display.
This is the feature that helps TVs not fall behind professional displays. Professional displays have an outstanding feature of touch support for direct user interaction with the displayed content. Most professional displays are also equipped with anti-glare features thanks to a matte coating for optimal display in outdoor conditions.
2.4 Initial and Long-Term Costs
TVs are increasingly segmented in price, from budget to high-end, for you to choose according to your budget. With the popularity of TVs and the emergence of many new brands, budget TVs also deliver good display quality, vibrant colors, and realistic sound. On the other hand, specialized advertising screens are very expensive. To buy a good and budget-friendly specialized advertising screen, you have to spend a lot of time researching and considering, because if you buy the wrong type, it will be difficult to use, less effective, and cost more.
In terms of long-term costs, if a TV breaks down, it is easy to repair, maintenance costs are reasonable, and do not affect the business operations of the store. In contrast, specialized advertising screens are harder to maintain, each repair is costly and time-consuming.
3. Should you invest in a specialized advertising display?
This depends on the purpose and location where you want to place the advertising screen. If you want a super large screen for outdoor use, then investing in a specialized advertising display is recommended. On the other hand, if you only need to advertise within a store space, then a regular TV will suffice. Because specialized advertising displays are costly, installation is complex, and maintenance is expensive and time-consuming, whereas TVs are more affordable, have simpler maintenance, and provide quality display and utility comparable to specialized advertising displays.
4. How to turn a regular TV into a cost-effective dedicated advertising display
You can transform a regular TV into a dedicated advertising display by integrating it with software. This software will help you manage the presentation content, publish advertisements, and control the screen status, giving your TV all the features of a professional advertising display.
5. VDSignage solution turns regular TVs into specialized advertising displays
The software mentioned above is VDSignage – a solution that turns regular TVs into specialized advertising screens. It only takes a few seconds to connect the VDSignage software to the TV screen, and then you can log in to the VDSignage software to experience the remote management feature for multiple advertising screens. With just one click, you can easily control content, playlists, and scheduling on the advertising board without being limited by the number of screens, time, or location. Save up to 80% of time and effort!
Especially, the VDSignage software is optimized for all mobile devices, including smartphones, tablets, laptops, or PCs, etc.
Not only that, VDSignage also provides a diverse range of over 500+ pre-made advertising templates. With this rich template library, you can create your own advertising content in just a few minutes. Everything is ready, all you need to do is choose your favorite template, upload the images/videos you want, and replace them in the selected template. That’s it. No need to spend thousands of dollars to hire a design team and still have dynamic, impressive, and beautiful advertising. VDS ensures that all templates are the result of meticulous design and investment in creativity, ensuring quality and effectiveness.
Additionally, with the VDSignage app, you can experience other interesting features such as combining advertising content with YouTube videos for richer content. VDSignage is a technological solution that is easy to use and extremely effective.
The article above has provided complete and detailed information about the differences between regular TVs and specialized advertising displays. By choosing the VDSignage solution – turning regular TV screens into digital advertising displays, you will save costs and effort, as well as have better convenience in managing screen content. Contact VDS for detailed advice on this excellent solution!
Contact wtih us: VDS – Digital Signage
Copyright © by VDSignage
