1. What is a Digital Signage solution?
Digital signage is one of the most effective customer attraction solutions currently preferred. It refers to advertising screen solutions that display dynamic videos/images or text on TV screens. We can easily find these solutions in many places: public locations, shopping malls, hospitals, schools, showrooms, and more. The digital signage solution is quite popular and has been particularly emphasized by business owners for investment in recent times.
2. Why is the Digital Signage solution heavily invested in?
“Studies have shown that after being exposed to information for 72 hours, people remember about 10% of information presented orally and up to 65% of information presented visually.”
The human brain tends to absorb information conveyed through images more easily. It is clear that messages delivered through visuals hold a particularly important position in brand communication strategies and marketing and sales strategies of businesses. With the continuous development of the era, the time of manual, painted, and hand-drawn advertisements is over; now we need to adapt and change our methods of presentation, leaning more towards technology to keep pace with the times. Digital advertising screens are the trend of today’s society.
Not only do they effectively promote a company’s image, but Digital Signage is also an intelligent solution that helps save advertising costs. This is also the reason why Digital Signage solutions are increasingly being heavily invested in by business owners.
3. Benefits of digital signage
The greatest advantage of digital signage is its ease of communication and accessibility. When using this solution, businesses can easily recognize the superior benefits compared to traditional advertising methods:
3.1 Encouraging customers to spend more on your shop’s products/services:
Customers often have a habit of reading advertising signs when they visit dining, shopping, and beauty locations. Let’s take advantage of this habit to communicate your products impressively to customers, and VDS will help you do just that.
With vibrant content and eye-catching images, smart advertising displays will make viewers feel comfortable while watching, easily visualize the message, and remember it for a long time. Introducing products through video/images helps customers better understand the products/services. This contributes to building trust in your business. As a result, it helps customers make decisions to use the products/services while also increasing the likelihood of upselling more easily.
3.2 Increase Competition for Businesses
No one can deny that a business that knows how to advertise effectively has a significant advantage in the market.
The use of Advertising Screen Solutions shows that you have invested in your company’s image, while also serving as a statement of professionalism and advancement, always keeping up with the trends of the times.
3.3 Luxurious, eye-catching, and attractive
Going beyond traditional advertising tools, VDS advertising screens are also an impressive interior element, showcasing professionalism and especially attracting customers when they set foot in your business.
3.4. Optimal Cost Savings
Do you remember how traditional posters and banners used to consume your time, money, and effort every time you needed to change the content, often without capturing consumer interest? All these issues will be resolved when you use VDS’s solution. With just the push of a button, the smart advertising screen will instantly change the content, eliminating the need for printing new advertisements like in the past.
4. Effective Application of Digital Signage Solutions
To effectively apply Digital Signage solutions, we need to consider the actual purpose of use. Today, VDS will suggest effective options for each specific case:
- Lobby Area: This is the place that creates the first impression when customers set foot in the restaurant; it is the face of the business, so most large enterprises choose to place their Digital Signage system here. There are three types of screens commonly used in this area: wall-mounted screens, video walls, and standing advertising screens. The content displayed on these screens usually includes important information or special promotional programs.
- Waiting Area: When the restaurant or store is too crowded, customers will need to wait for their turn. Sometimes the wait can cause discomfort for customers. To minimize this, businesses can place advertising boards, introduce new products, and showcase attractive discount programs to distract customers during their wait.
- Order Area: An electronic menu is the optimal choice for this position. Transparent pricing is also a factor that helps the shop reduce inquiries about prices from customers. Not only does it display appealing and eye-catching images of dishes, but the electronic menu also influences customers’ brains, helping them make quicker decisions and subconsciously buy more products. Furthermore, the ability to easily change content remotely, at any time and from anywhere, significantly aids managers in easier management.
5. Areas of Application for Digital Signage Solutions
In practice, Digital Signage solutions can be applied in many fields, from media, advertising, retail, to service industries, etc. Especially in restaurants and nail salons, Digital Signage serves as a bridge to reach, introduce, and promote products to customers in a natural way, helping customers pay more attention to new products.
When applying Digital Signage solutions in any profession and with any advertising content, Digital Signage effectively captures viewers’ attention. Moreover, smart advertising screens not only help businesses save considerable consultation time but also contribute to encouraging customers to take action and help significantly increase revenue growth.
6. To set up a digital signage solution at the most optimal cost, what do you need to prepare?
To establish a Digital Signage solution with optimal cost, first, you need to have an understanding of the product and be clear about your business needs. Currently, there are two types of screens available on the market: dedicated TV screens and regular TV screens.
A commercial display is a digital screen that integrates various hardware features, including CPU, RAM, and Storage, similar to a mini-computer where many components are closely linked together. Commercial displays come in a variety of sizes, ranging from 32 inches to 85 inches. The well-known brands in this market today include Samsung, LG, Sony, and NEC. Additionally, operating a commercial TV display requires software to manage advertising content. Customers must pay for the software for each screen to access the remote management system and need trained personnel with expertise to operate the system effectively. Due to the relatively high costs, this option is typically chosen by businesses with strong financial resources.
For small and medium-sized enterprises, using a regular TV for advertising purposes is an optimal choice:
- A regular TV is any television that households currently use to watch TV. There are many popular TV brands on the market such as Sony, LG, Samsung, etc., with brightness levels ranging from 250 to 300 nits. Currently, TV manufacturers are competing with each other, releasing many new models with increasingly groundbreaking display technology, from HD → UHD → Full HD → 4K → OLED/QLED, all at affordable prices, available in various sizes, and easy to purchase anywhere. Regular TVs only have the function of displaying content. Since regular TVs cannot independently project advertising content, we must have an input source to display advertisements on these types of regular screens.
- To set up a professional advertising screen with full features at the lowest investment cost, in addition to owning a usable TV screen, businesses also need to be aware of the solution to transform a regular TV into a dedicated screen by VDS.
- To set up a smart advertising TV screen, you need to prepare a TV screen and the VDS solution. In practice, it only takes a few seconds to connect the VDS solution to your existing TV screen. The process of setting up a smart advertising screen is extremely simple. All you need to do is plug the dedicated device into the TV’s HDMI port and then connect the power cable to the TV’s USB port. And just like that, your smart advertising TV screen is ready to go.
7. A reputable and affordable digital signage solution provider in the U.S
VDS is one of the leading providers of reputable and affordable digital signage solutions in the U.S. Without spending too much on specialized advertising screens, VDS’s smart advertising solution transforms ordinary TV screens into advertising displays with full functionality. The screens will showcase professional and vibrant product videos, with content designed specifically for each business. The displayed content consists of lively animations combined with text and images that are bright, sharp, and highly engaging, making it ideal for restaurants, hotels, spas, dental offices, hospitals, and nail salons.
The advertising content on the TV screens can be easily managed, scheduled, and replaced, along with a remote content control feature that offers convenience and flexibility for users.
