11+ Reasons DIGITAL MENU BOARDS are Becoming Increasingly Popular at Restaurants, Nail Salons, Coffee Shops

The digital menu is widely popular in restaurants, nail salons, and cafes. In a 2021 report on the future of the restaurant industry by the US financial services and digital payment company Square, 88% of surveyed restaurants indicated they would consider switching from traditional menus to digital ones. What are the reasons behind the increasing popularity of this product? What are the advantages of digital menus? The following article will provide answers to all these questions and more.
11+ Reasons DIGITAL MENU BOARDS are Becoming Increasingly Popular at Restaurants, Nail Salons, Coffee Shops
11+ Reasons DIGITAL MENU BOARDS are Becoming Increasingly Popular at Restaurants, Nail Salons, Coffee Shops

1. Easily adjust the menu

Different from traditional menus where every time you need to change the content, you have to completely remove the old print or manually edit it, electronic menus bring a lot of convenience to users. With a flexible editing system. You can change layout, text, images, videos, or any content on the screen easily and quickly. Ensuring aesthetics, easy adjustment function of the electronic menu also helps you update, change presentation content more frequently, avoiding boredom for customers.

2. Adding a brand promotion channel 

Far beyond the function of a normal menu, the digital menu is also a beautiful interior, helping space look luxurious while being an extremely effective brand promotion channel. You can take advantage of the ability to display videos/images on the digital menu to showcase dishes, introduce new products, or promote attractive promotions to customers much more effectively.

3. Optimizing the sales process for electronic menus

With touch capabilities will greatly enhance the sales process. Typically, staff will bring touch menus to the table for customers to directly select their dishes. Once the order is completed, the information will be sent directly to the counter and kitchen, allowing customers to comfortably choose dishes, consider the menu, view images of the food, control prices, and place orders directly without going through staff. This method not only helps the restaurant appear more professional, saves a lot of time advising customers, optimizes the sales process, but also significantly increases sales.

4. Shorten the time to order

By directly providing information to customers through the screen interface at the place of sale, the electronic menu allows customers to think about the dish they want while queuing at the counter. The electronic menu solution helps customers understand more about the products and encourages viewers to make a purchase decision immediately after viewing the presentation content. Eye-catching images on the screen are also necessary suggestions in case customers are unsure of what to choose, helping customers shorten their ordering time more.

5. Improve the overall customer experience 

With superior benefits, all industries can use electronic menus, especially restaurants and nail salons. The electronic menu helps the salon’s customers interact and entertain while they wait. You can take advantage of the menu’s flexibility to showcase fun videos, attractive new products, or introduce a brief overview of the professional food preparation process at the restaurant. These small changes will make customers feel more comfortable during the wait and enhance the overall customer experience.

6. Reduce manual work

For regular paper menus, when there is a need to change the menu according to the season or change it for different times of the day (morning – noon – evening), employees in the shop will need to arrange and edit manually. But for electronic menus integrated with VDS solution, business owners can easily install and update once, and the menu will be automatically updated flexibly according to the owner’s preferences in subsequent times.

7. Provide more information

 Not only for the purpose of displaying price information, the electronic menu can also display videos/illustrations of dishes, making customers more interested in eating. At the same time, with a wide display screen, the electronic menu also provides customers with more information such as introducing new products, describing dishes, opening and closing times, and advertising programs.

8. Edit the menu anytime, anywhere

The electronic menu integrated with smart solutions from VDS allows you to control remotely. You can proactively update content easily and quickly, manage and set up presentations on all screens, anywhere, at any time on your phone. Control hundreds of products, hundreds of screens as if you have never been absent from the store.

9. Build customer relationships (Mai continues) 

Digital menu helps restaurants reduce unnecessary tasks, allowing employees more time to interact, chat, and better care for their customers. Not only does it help the restaurant’s image become more professional and friendly, but with this increased intimacy, the restaurant’s revenue will improve significantly. 

10. Increase revenue efficiently 

One of the most worthwhile factors to invest in electronic menus is their ability to effectively boost revenue. By directly providing information to customers through the screen interface at the point of sale, electronic menu helps customers understand more about products and encourages viewers to make purchasing decisions more easily. In addition, with vibrant colors, sharp display quality, electronic menus in restaurants also help customers see and appreciate the sophistication, deliciousness of each dish through vivid videos. This is a very smart and modern way of conveying messages through images, a powerful tool in stimulating purchasing behavior, helping revenue grow more effectively.

11. Save management costs, resource investment costs 

With clear and vivid product information and images, Digital Signage not only enhances the aesthetics of the store but also helps customers imagine the products, easily track prices, and save time consulting and answering questions for customers, thereby maximizing resource and consultation staff recruitment cost savings. Especially when using the solution to turn regular TVs into professional advertising screens from VDS, businesses also optimize costs by utilizing available TVs instead of spending a large amount on specialized Digital Signage screens costing thousands of dollars. 

12. Improve work efficiency for employees

 Finally, applying Electronic Menus to ordering operations helps improve employee work efficiency significantly. For paper menus and handwritten order menus, employees will need more time to complete the ordering process for a group of customers, especially during peak hours, causing congestion and long customer waiting times. In addition, confusion or difficulty in translation due to unclear handwriting by employees is also a common issue. Therefore, Electronic Menus are introduced to enhance work efficiency for employees. All data will be synchronized between devices, saving time on movement, reducing errors, and allowing for easy addition, removal, or modification of content.

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