Digital Signage is a field that is currently receiving widespread attention. This is a digital solution for advertising, information transmission, and entertainment on electronic screens. This market is growing and has potential for future growth. The following article from VDS will introduce the scale of the current digital signage market and its development potential in the future.
1. General concept of Digital Signage
1.1 What is Digital Signage?
Digital Signage, also known as digital display, is a solution for displaying information, advertising, or entertainment content on electronic screens. This information can be displayed in public places such as supermarkets, airports, shopping malls, or on buses.
1.2 Benefits of Digital Signage
Using Digital Signage brings many benefits to daily life such as:
- Speeding up marketing and advertising processes.
- Attracting customers’ attention to the products and services being advertised.
- Quickly updating information about the latest products or services.
- Reducing advertising costs compared to traditional forms.
1.3 Development history of Digital Signage
Digital Signage is considered a relatively new digital solution. However, this field has a fairly long development history:
- The 1990s: The use of electronic display screens began to be applied.
- The 2000s: Companies started looking for ways to integrate digital devices (DVD players, computers) into display screens to show high-quality information and videos.
- The 2010s: Data analysis and creating customized experiences are increasingly being widely applied.
2. Overview of the Digital Signage market
Data on the current situation of the Digital Signage market According to the latest report, the digital signage market is growing rapidly. The global scale of this market reached $19.8 billion in 2020 and is expected to continue growing in the coming years.
Common industries using digital signage include:
- Entertainment
- Tourism
- Healthcare
- Retail
- Restaurants and hotels
The growth potential of the Digital Signage market in
3. The potential development of the Digital Signage market in the future
The Digital Signage market has great development potential in the coming years.
Some important factors for this development include:
- High flexibility: Digital Signage solutions can be easily installed and adjusted to meet customer requirements.
- Efficient management tools: To run successful advertising campaigns, businesses need efficient management tools to manage and track their campaigns.
- Technological development: New technologies such as AI, IoT, and 5G will help Digital Signage become increasingly diverse and popular in daily life.
4. Market news on digital technology from the beginning of 2022 until now
The digital market has continued to grow strongly since the beginning of 2022. Key factors include:
- Increase in retail sales.
- Development of brokerage companies.
- Increase in the use of Digital Signage in industries such as healthcare and education.
5. Classify Digital Signage
Digital Signage can be classified into two main types:
- Video wall: these are large screens that are tiled together to create a larger display.
- Single screen: These are screens made up of LED panels, typically used for outdoor advertising or in large spaces.
6. The benefits of Digital Signage
Digital Signage brings many benefits to businesses and users, including:
- Increased accessibility: Digital displays placed in suitable locations can help increase the accessibility of products and services to customers.
- Cost savings: Digital Signage solutions help save advertising costs compared to traditional forms.
- Marketing effects: Using digital displays can create better marketing effects than other forms of communication.
- Process automation: Digital Signage solutions can be integrated to automate processes such as running advertisements or displaying the latest information about a business’s products and services.
7. Statistics and growth forecasts for the Signage KTS market
According to the latest report, the Digital Signage market has grown rapidly. The global scale of this market reached $19.8 billion in 2020 and is expected to continue growing in the coming years.
According to experts, the Digital Signage market will continue to grow at a high rate in the coming years. The revenue of this industry is projected to reach around $32 billion in 2031.
Factors influencing the development of the digital signage market:
- Technological advancements: New technologies such as AI, IoT, and 5G will make Digital Signage increasingly diverse and popular in daily life.
- Relevance: The increasing amount of displayed information makes it crucial to have effective solutions.
- Investment costs: The cost of investing in implementing a Digital Signage solution has significantly decreased and is more accessible than before.
8. Data details and reports
8.1 Revenue
According to the latest studies, global revenue from the digital signage sector reached a total value of 17.1 billion USD in 2019. It is expected that from 2020 to 2027, this sector will continue to grow at an average annual growth rate of about 6%.
Among digital signage products, LED displays are the most popular product among users. As of 2018, LED displays accounted for over 40% of the global market share.
8.2 Export and Import
Digital signage products are widely exported and imported among countries. Among the top exporting countries, China has the highest proportion, accounting for about 30% of the global market share. Following China are South Korea and the United States.
In terms of imports, Europe is the largest consumer market for digital signage products. Additionally, Asian countries such as Japan and South Korea are also important partners in importing these products.
8.3 Assessment
The digital signage sector plays an important role in promoting the brands of businesses. With technological advancements, digital signage products are increasingly designed with more impressive features and lower costs.
Furthermore, the presence of leading companies has contributed to the development of this sector. Leading companies are always looking for ways to improve products and bring value to customers. Leading companies
9. Top Companies
9.1 Samsung Electronics
Samsung Electronics is one of the leading companies in manufacturing LED displays and other digital signage products. The company offers a range of products for advertising and entertainment purposes such as outdoor LED displays, indoor displays, video walls, and other advertising devices.
9.2 LG Electronics
LG Electronics is one of the top companies in the digital signage field with high-quality products. The company provides products like LED displays, smart electronic boards, and sound processing devices.
9.3 NEC Display Solutions
NEC Display Solutions is a pioneer in developing digital signage products. The company focuses on providing solutions for the education, healthcare, and business markets.
9.4. Panasonic
Panasonic is a global company specializing in manufacturing electronics, appliances, and home devices. In the digital signage field, Panasonic has introduced various products such as LED displays and video players.
9.5. Sony Corporation
Sony Corporation is a leading company in the information technology and communication sector. The company offers various digital signage products like LED displays, smart electronic boards, and entertainment devices.
10. The market trend of Digital Signage
10.1 Asia Pacific is a potential market
The Asia-Pacific region is becoming a potential market for digital signage. Business development from ASEAN member countries and China has provided opportunities to leverage this technology. The transition from development companies to product manufacturing companies has increased the number of projectors and LCD TVs in this region.
10.2 Modern technology advancements
Display technology has made significant progress and improvements in recent years, especially with the development of digital devices. With the emergence of high-resolution LED and LCD screens, Digital Signage has become more realistic and vivid. In addition, the application of facial recognition and voice recognition technology has made advertising more interactive for viewers.
10.3 Digital Signage solution
Currently, Digital Signage is considered one of the most effective and cost-saving advertising solutions. By turning regular TVs into professional advertising screens, business owners can increase revenue and reduce investment costs for purchasing new equipment.
Furthermore, the convenience and easy management are advantages that make Digital Signage popular. Through the internet, managers will be able to control their entire Digital Signage system remotely. This is very convenient for businesses with multiple offices or stores nationwide.
11. The fields using Digital Signage
Digital Signage have been and are being widely applied in many different areas, from retail to healthcare and entertainment. Here are some industries using Digital Signage:
11.1 Retail:
Digital Signage is truly useful in advertising products to customers. Business owners can utilize Digital Signage systems to run ads for the latest products, attracting customer attention and increasing sales.
11.2 Healthcare:
Using Digital Signage in the healthcare industry helps provide necessary information for patients and their families. This information can be detailed information about medications or treatment-related information. Additionally, Digital Signage also helps promote the latest medical products or information about vaccination programs.
11.3 Education:
In the education sector, Digital Signage is used to display information about school events, announcements for students, and introduce the latest courses. Additionally, Digital Signage can also be used in meeting rooms or classrooms for content presentations.
11.4 Restaurants:
Digital Signage is also widely used in the food industry. Business owners can use Digital Signage to display menus for customers and help customers easily choose their favorite dishes.
11.5 Events:
Digital Signage is widely used in advertising events or establishing businesses. By customizing the content displayed on the screen, Digital Signage makes advertising more attractive and captures customer attention. The limitations of advertising screens
12. The limitations of specialized advertising screens on the market
Specialized screens are effective but also have many limitations when used, specifically as follows:
12.1. Lack of integration
One of the issues with specialized advertising screens is the lack of integration. These screens are often produced individually and do not have high compatibility with other devices. This means that you will have to request integration from the manufacturer or solution provider to integrate the screen into other devices such as computers or security cameras.
12.2. Complex business requirements
Another limitation of specialized advertising screens is complex business requirements. These screens are often not as simple as other devices and require high technical knowledge to install and operate. This means you will need to hire a company or individual with expertise to help you set up and operate them correctly.
12.3. Expensive cost
Specialized advertising screens are often expensive because they are produced individually and have high utility. You will need to spend a large amount of money to own such a screen, which can be challenging for businesses, especially newly established ones.
12.4. Limited display area
One of the barriers of specialized advertising screens is their display area. Due to their high utility, these types of screens are often not large in size, which limits the display of information and creativity.
12.5. Poor waterproof ability
If using specialized outdoor advertising screens, one of the issues you need to be concerned about is their waterproof ability. However, these types of screens often do not have enough ability to resist the impact of water or high humidity, which can cause malfunctions and reduce their lifespan.
12.6. Inflexible design
Specialized advertising screens often have very rigid and inflexible designs. This makes it difficult to move or reuse machine parts, resulting in waste and high costs for users.
12.7. Maintenance issues
Specialized advertising screens also face maintenance issues. These types of screens often need regular maintenance to ensure efficient operation and long lifespan. However, maintaining and repairing these devices is difficult due to their complexity.
12.8. Inflexible content updating
Another limitation of specialized advertising screens is the lack of flexibility in updating content. These types of screens often do not have automatic content updating features, making it difficult and costly to change information.
13. Evaluate the impact of Covid and the market economic crisis on Industry
One of the benefits of advertising screens is that you can accurately determine who will see the information you want to display. This is different from other media, such as newspapers or television, where you are not sure who will read or watch your information. With DOOH, businesses can track and customize their advertising strategies to meet customer needs and reach specific target groups.
In addition, the flexibility of DOOH allows for synchronizing advertising campaigns with other digital media such as websites or social media. Therefore, when there are any changes related to products or entertainment information displayed on DOOH, businesses can quickly and efficiently adjust campaigns on other digital media as well. Furthermore, in the context of the Covid-19 pandemic, advertising screens can help reduce person-to-person contact. While people are encouraged to stay at home and avoid direct interaction to limit the spread of the virus, DOOH can still deliver business messages to the public safely
By using large advertising screens in public places or on moving vehicles, businesses can display their messages to a large number of people while ensuring health safety.
14. Advertising screens help drive sales and increase revenue
One of the benefits of DOOH is its ability to stimulate interest and allow viewers to interact with the product. Using DOOH to display product price information, promotions, or discount programs will attract customer attention and increase sales volume.
Additionally, advertising screens can play a crucial role in brand building and reaching new target customer groups. To expand the market for their products and services, businesses need to find ways to reach new consumers. With DOOH, businesses can deliver their messages to people who have never heard of their products.
Moreover, advertising screens are an effective tool to monitor the results of advertising campaigns. With modern measurement technologies, businesses can assess the performance of their advertising campaigns and optimize strategies to increase effectiveness in attracting customers.
15. VDSignage Solution – Turn ordinary TVs into professional advertising screens with low investment costs
VDSignage is a digital solution that helps turn regular TVs into professional advertising screens. With VDSignage, businesses can display advertising content, product information, or any marketing message directly on their regular TV.
This is a popular solution in the advertising industry because it brings benefits in cost savings and enhances message display capabilities.
16. Why should you use VDSignage?
16.1 Low investment cost
Compared to using specialized signage screens, the cost of deploying VDSignage solution is much cheaper. Businesses only need to spend on installing VDSignage devices (calculated per unit) and utilize existing TVs in the company to display their marketing messages.
16.2 Diversify advertising content
With VDSignage, businesses can completely manage and update their marketing messages. This makes changing advertising messages much easier and more flexible.
16.3 Increase customer attention
When using VDSignage, businesses can choose suitable design templates to display their marketing messages. These templates are designed with high brightness, sharp images, and lively sound to enhance the ability to attract customer attention.
17. Features of VDSignage
- Remote management: With remote management features, businesses can control the operations of VDSignage solutions via the internet from anywhere. This helps in making managing and updating advertising messages much more convenient.
- Support for displaying various content formats: With VDSignage, businesses can display different content formats such as videos, images, sound, and text. This helps in creating diverse advertising messages that are suitable for various types of products.
- Maximum support for business: VDSignage provides marketing support tools for businesses such as displaying price notifications, promotions, or creating new marketing strategies.
The article has provided complete information on the development of Digital Signage. This is not only a trend in advanced, modern advertising and communication but also delivers top effectiveness today. Contact VDS for detailed advice!
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