The advertising screen is a powerful marketing tool, but this tool is only effective when combined with appropriate advertising videos. So how to prepare the video for the best results when projected on the screen? Not only attract customers but also increase store revenue? Let’s learn more about video projection on advertising screens through the following article from VDS!
1. What is a video advertisement?
Video advertising is a short film produced to promote products or services with the aim of stimulating customer curiosity and encouraging them to make a purchase.
Video advertising is considered to be the most effective communication trend today, especially since the emergence of video applications such as Tik Tok, Youtube,… Particularly, the more creative and visually appealing the video is, the more it attracts customer curiosity and attention, much more effectively than dull advertising posts.
2. Reasons to display video on advertising screens
The benefits of using video projection on advertising screens are numerous, below are the reasons you should take advantage of video advertising:
2.1 Video transmission conveys a good message – equivalent to millions of words
A study has shown that a good and captivating advertisement video can replace 1.8 million words. A very large number. Try to imagine how huge 1.8 million is and how long it would take to read all those words. Surely no one has the patience to read all the text messages you want to convey. Meanwhile, an effective advertisement video will help you communicate about your product or service much better than lengthy articles, and videos will also help viewers save time.
2.2 Video helps increase viewer engagement on advertising screens
Did you know that if your advertisement video is attractive enough, it can retain viewers up to 74% more than still images? The reality shows that customers want to see specific videos about the products or services they are about to experience. It’s not just images of the product or service; they want to see more, such as how the service is performed, what features the product has, etc. Video is the easiest way for them to grasp that information. Moreover, viewers tend to remember the content of a video more than traditional images.
2.3 Video on advertising screens creates emotional connections with the store and customers
Videos with lively movements bring more emotions to viewers than dry text or static images. Because videos combine sound, dynamic visuals, etc., they can create emotional connections between the store and customers, thereby retaining viewers throughout the advertisement and stimulating customers’ purchasing inspiration.
2.4 Presenting advertising videos on TV screens helps build a sustainable brand
With video presentations on advertising screens, your creativity is limitless, and you can showcase the most beautiful and captivating aspects of your products and services on the screen. As a result, your advantage over competitors increases. You can convey the brand story, the journey of creating the product, etc., to build a brand image in the eyes of customers. Expressing the brand’s messages through video will make customers remember the brand for a longer time.
3. How can video presentations on advertising screens be most effective?
So how can video presentations on advertising screens be most effective for the business of the Store? The answer is in the following section of the article.
3.1 Relevance of the video to the brand and brand
You need to make sure that the advertising video is relevant to the products, services, or brand of the Store. The video must demonstrate the advantages of the products, services, brand,… in order to convince customers to order more after watching the video presentation on the advertising screen.
3.2 What is the best video duration?
If the video is too long, it will make customers bored and leave before the video is finished. On the other hand, if the video is too short, customers may not have enough time to remember the messages that the video wants to convey. So what is the reasonable duration for a video? In fact, videos with a duration of 15 seconds to 30 seconds have a high rate of customer attention. Therefore, if your video has a duration of 15 to 30 seconds, it will be more effective.
In addition, you should pay attention to placing important information at the beginning of the video because the beginning of the video is when customers pay the most attention to the messages you want to convey.
3.3 Show videos everywhere
Don’t think that just placing a screen in one position in the Store is enough. You should allocate additional screens in positions that customers often pay attention to in the Store, such as ordering counters, near windows, along corridors,… Showing videos everywhere in the Store will create more touchpoints with customers and repeating messages on screens will further encourage customers to make purchasing decisions.
4. Creative solutions for optimizing advertising videos on screens
Understanding the importance of video presentations on advertising screens, many solutions supporting users to own effective videos have emerged. You can learn more about these solutions through the content below.
4.1 VDSignage’s video templates
VDSignage is software that turns regular TVs into dedicated advertising screens. This software also provides a library of over 500 professional advertising video templates. All video templates in VDSignage’s solution are designed to be suitable for viewers’ psychology and invested in audio and visual quality to attract the highest level of customer attention.
With VDS’s ready-made template-based advertising video design solution, you only need to perform the following 3 simple steps to create a lively and beautiful advertising video for yourself.
- Step 1: Record the images, videos that you want to use.
- Step 2: Replace the images, videos in the available template and export it as a video.
- Step 3: Publish the advertising content on the TV screen.
The template-based advertising video design solution is fast, convenient, and helps you save costs of hiring external designers.
4.2 Customized advertising video creation
If you want to own unique advertising videos that represent your store’s identity, you can use VDS’s custom advertising design service.
VDS has a team of experienced and highly skilled designers and content creators in various advertising fields, who will surely help you own unique, impressive, and effective advertising materials.
You just need to send your request to VDS, and the VDS team will proceed with the design and send it back for your review. Finally, you will receive the final content and publish it on the TV screen with just one click.
4.3 VDS’s restaurant advertising video templates
VDS’s restaurant advertising video templates focus on showcasing the deliciousness and attractiveness of food and drinks. Through VDS’s restaurant advertising video templates, customers can somewhat feel the taste of the food they are about to enjoy.
Here are some restaurant advertising video templates created by VDS that you can refer to for suitable choices.
4.4 VDS’s nail salon advertising video templates
It would be great if customers could see new nail designs or other attractive services offered by the salon, such as foot care or massages. From there, customers will be interested in trying them out, and the salon can achieve better upselling.
Below are some nail salon advertising video templates at VDS that you can refer to.
5. VDSignage – Video advertising projection solution everywhere with regular TVs, saving and effective
VDSignage software not only helps you turn regular TVs into professional advertising screens, but also a tool to manage multiple advertising screens easily. With VDSignage software, you just need to install TV screens in suitable positions in the store, then attach a small connecting device behind the screen to access the software to perform posting, editing, installation,… content projection operations.
With VDSignage solution, you can control all screens you want anytime, anywhere with just a few simple steps in a few minutes. You can easily design ads, post them once on the software, then set the format, order, schedule,… as desired. VDSignage solution will help you update surprising ideas quickly on the screen.
Video displayed on advertising screens will continue to be an effective method of conveying messages to customers. Hopefully the article by VDS has provided you with more useful information about video advertising. To own the solution to turn regular TVs into professional advertising screens, please contact VDS today!
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