Digital display is a solution for presenting content on professional screens, providing a classy and convenient viewing experience. Nowadays, Digital Signage are favored and used by many businesses for advertising purposes. So how can we maximize the effectiveness of digital display solutions? Let’s find out with VDS in the following article.
1. Clearly define the objectives of using digital display solutions
Defining objectives is crucial whenever you want to use any solution, including digital display solutions. To fully utilize and benefit from this advanced technology, you need to specify the goals that you and your business desire. These goals can be related to business outcomes, communication outcomes, results, etc. For example: increasing sales, attracting new customers, enhancing brand recognition, providing information to customers, introducing new products, etc.
By accurately identifying the objectives, you can easily plan and implement digital display solutions in an optimal, cost-effective, and efficient manner.
2. Display the right focus, less is better
Many users believe that the more content they display, the better viewers will understand important information. In reality, we should only select and present what is important. Trying to cram too much content into a presentation frame will confuse viewers and distract them from the message we want to convey. This is a fundamental mistake that you should avoid.
3. Choosing the right equipment
Having a goal is not enough, to achieve that goal you need to choose the appropriate tool. The tool here is the projection device. The projection device for digital display solutions must meet the following conditions:
- Good projection quality: Vivid colors, high sharpness, high resolution, good backlight.
- Size: The size of the device should be suitable for the location where you want to place the screen. If the device is too large, it will not fit properly, on the other hand, if the device is too small, it will be cramped and not attractive enough to catch the attention of viewers.
- Ability to connect with other devices: The device must have all the necessary basic connectivity ports.
- Cost suitable for your budget: Regarding projection devices, there are currently many different price ranges on the market. You should choose a device that is affordable compared to your planned budget. Note that you should not choose devices that are too cheap compared to market prices as they may be of poor quality.
To choose a satisfactory device, you should seek advice from professionals and experts in the field of digital display solutions or refer to in-depth analysis articles on the internet.
4. There is always a message calling for interaction.
After equipping the projection device, do not be complacent and overlook actions that call customers to the point of sale. No matter how great your presentation content is, it will be wasted if there are no customers coming to the store to admire it. Therefore, besides building display content or installing projection devices, you should also combine it with actions such as:
- Offering incentives to customers who come to the store.
- Creating discount programs for groups or if they refer additional customers to the store.
- Posting advertisements on local media channels or combining them with external store announcements.
That is interaction from external activities. Conversely, you should also create a message calling for interaction through the display content on the screen. This means adding elements that call customers to take practical actions after watching the screen. For example: Come visit the showroom, Place an order through the website, Contact us via the hotline number, Vote via text message…. Skillfully integrating these calls will attract attention and easily leave a message in the customer’s mind.
5. Design engaging content
Content plays a crucial role in whether customers decide to look at the screen, leave an impression, or take action. Therefore, you need to pay attention to creating high-quality, eye-catching, and attractive presentation content for customers.
So how do you design engaging content? Start by analyzing your target customers. Try to find out and answer the following questions: What do they like? What kind of content attracts them? What do they pay attention to? What are they interested in about your products or services? From the information gathered, filter and choose the important and suitable ideas for content creation.
Some ways to make your content more attractive include: applying advanced graphic design techniques, using captivating sound, and presenting unique and impressive animated videos.
6. Attract with videos or animations
Did you know that 80% of consumers claim that they prefer watching videos and animations rather than static images? Especially short videos are becoming more effective. So, in order to keep your presentation content engaging, you should use video animation or moving images to capture attention and keep viewers engaged.
7. Place digital advertising boards in convenient locations
An extremely important note is to have a positioning strategy for placing digital display solutions. You can compile a list of suitable locations for installing projection screens, then filter out the most convenient locations. A location is considered convenient when it is easily and frequently visible to many people. For example, in the order counter area, corridors, next to large windows or near where customers use the store’s products or services.
If the device is placed in an inappropriate or difficult-to-view location, users will overlook it or not feel comfortable using it. You can seek advice from an architect or installation specialist to easily choose beautiful and attention-grabbing screen placement locations.
8. Manage and update content
Do not display old content for too long. This will make your customers feel bored. Maintain regular content updates to keep customers feeling fresh and excited when following your digital display solution. Even if your Store has something new like products, services, promotions,… you should display them on the screen as quickly as possible.
To keep the presentation content always fresh and attractive, you should prepare a presentation plan and a spirit of publishing new content anytime, anywhere. Planning the presentation also helps you easily manage, update, and ensure the quality of the content is always effective. In addition to the pre-prepared plan, you should always be ready to publish unexpected content, new content quickly.
9. Measure the effectiveness of the digital display solution
One of the major mistakes of users of digital display solutions is not setting up measurement criteria to evaluate the effectiveness of the solution. This leads to unclear and vague effectiveness as well as issues with the solution. In this case, you will not know where to improve or what to enhance, so there is no next plan. For example, the number of viewers, increasing sales, or the amount of customer interaction with the product…
Therefore, identify specific measuring indicators to serve the evaluation and control of the effectiveness of the digital display solution. At the end of each quarter, you should summarize these indicators to grasp important information about the effectiveness of using the digital display solution.
10. Smart VDSignage digital display solution
The smart VDSignage digital display solution is a method of turning regular TV screens into professional presentation screens. With the VDSignage solution, you can present your product and service videos and images in a sharp, beautiful, and engaging way. Moreover, the VDSignage solution also brings the following great features:
- Manage multiple screens remotely with simple touch operations. No limit on the number of screens, even if they are placed in different locations.
- More than 500+ pre-designed templates suitable for various industries, ensuring attraction. You just need to insert your images and videos into the template to have your own advertisement template.
- Set up presentation formats, schedules, and play orders.
- Mix and play multiple files with different formats.
With the VDSignage solution, you not only save costs on dedicated screens but also experience the excellent benefits of the solution, optimizing time and effort when using it.
Digital display solution is the leading trend in effective and advanced content presentation today. If you keep up with this trend, your business operations will surely have outstanding growth. If you want to know more detailed information about the digital display solution, please contact VDS for dedicated and attentive consultation.
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