Currently, promoting a business’s product/service has evolved with various methods alongside technological advancements. Digital Signage provides significant revenue for stores and businesses of all sizes.
However, selecting a high-quality, professional advertising screen at a low cost is not easy. To help you understand and choose the best advertising screen solution, let’s explore this topic with VDS in the following article!
1.The history of the formation and development of the advertising industry
1.1 The history of the formation of advertising
The father of advertising is an ancient Egyptian. He carved it on the Obelisk in Egypt around 3000 BC.
While billboards developed rapidly after the advent of the method (the first poster was printed by Caxton, an Englishman, in 1477), the French painter J. Chéret (1835-1932) invented modern advertising. This was a poster for a performance in 1867, consisting of a short sentence and a colorful image that made a strong impression. However, it was the Italian painter L. Cappiello (1875-1942) who was the first to truly refer to advertising posters with his chocolate candy advertisement “Klaus” in 1903. (According to Wikipedia).
1.2 The Development of the Advertising Industry
The advertising industry has developed through several different stages:
- Early Stage (3000 BC): The images on stone tablets (Obelisk) in Egypt are considered the first advertising signs in human history.
- 1450: Johannes Gutenberg invented printing techniques, and this was also the time when important business information was posted and hung in crowded places.
- 1835: Billboards resembling modern advertisements began to appear, featuring large sizes, vibrant images, and colors.
- 1900s: A boom period in campaigns utilizing billboards.
- From 2000 to present: With the rapid development of technology, advertising now has many forms and is easily accessible for businesses to choose from.
- Today, as people seek dynamic advertising to replace the static content of traditional advertising, which can be changed, digital screens have been introduced into the advertising field. Since then, Advertising Screens (also known as Digital Signage) have emerged to replace conventional advertisements. Advertising Screens were created to convey messages to viewers easily and quickly.
2. What is an advertising screen?
An advertising screen, in technical terms, is referred to as “Digital Signage (DS),” which is a form of advertising displayed on TV screens. Its content includes vibrant videos, sharp images, and text with various eye-catching effects. Advertising screens are used for purposes such as introducing products/services directly to customers, promoting brand and corporate images, displaying information, and various videos.
We can easily find these types of screens in large venues such as airports, shopping malls, showrooms, hospitals, schools, and public places, covering a wide range of fields and industries.
To display advertising content to viewers, a screen (TV) is needed. To meet customer usage demands, TV screens are divided into two types: commercial displays or regular TVs.
3. Types of Advertising Screens
3.1 Dedicated TV Screens
Dedicated TV screens (commercial displays) are digital screens integrated with various hardware features including CPU, RAM, Storage, etc., similar to a mini-computer with tightly linked components. These dedicated screens come in various sizes, ranging from 32 inches to 85 inches. The well-known brands in this market include Samsung, LG, Sony, NEC, among others.
These dedicated screens are categorized into two types: Indoor advertising screens and Outdoor advertising screens.
- Indoor type: Has normal brightness, around 350 nits, specifically used for indoor advertising.
- Outdoor type: Has high brightness, ranging from 2500-3000 nits, specifically designed to display outdoor advertising content. They can withstand harsh weather conditions such as sunlight, rain, and snow. Outdoor screens are commonly seen at bus stops or at drive-thru restaurants (where customers order food from their cars). (illustrative image)
Additionally, to operate dedicated TV screens, software is needed to manage advertising content such as scheduling playback and changing content remotely. For this software, customers have to pay a license fee for each screen to access the remote management system and require trained personnel with expertise to operate the system effectively. Choosing the right dedicated advertising screen according to customer preferences is not easy; an ordinary person cannot select a dedicated screen on their own.
3.2 Standard TV Screen
A standard TV is any TV that households are currently using to watch television. There are many popular brands on the market, such as Sony, LG, Samsung, and Toshiba, with an average brightness of 250 – 300 nits.
Standard TVs only have the function of displaying content. Since standard TV screens cannot independently play advertising content, in order to display advertisements on these types of standard TVs, we must have an input source such as a computer, projector, cable TV, DVD player, USB, etc.
Currently, TV manufacturers are competing with each other, producing numerous new models with increasingly breakthrough display quality in image technology, from HD → Full HD → UHD → 4K → 4K OLED/QLED, with many choices and affordable prices, available in various sizes and easy to purchase anywhere. Especially during holiday seasons, retailers often have significant discounts on TVs.
As the name suggests, advertising screens on TVs use standard TVs to display advertisements. Through connection solutions, a TV screen can obtain the basic functions of an advertising screen, serving both entertainment and interior decoration needs while also acting as a product display screen with beautiful 4K Full HD images and videos. Additionally, the cost for advertising on TVs is much more economical. This is a preferred choice for small and medium-sized businesses.
3.3 Comparing 2 types of advertising screens
As mentioned above, in order to display advertising content, a screen is needed, and the screen can be one of two types: a regular TV screen or a specialized screen.
And in this section, we will compare the advantages and disadvantages of these two types:
| CONVENTIONAL TV SCREEN
Easy to purchase Affordable, suitable for most customers Cannot operate independently as it requires input sources such as: Computer, Projector, Cable TV, DVD player, USB Does not support scheduling remote content changes and centralized management across multiple locations. Does not support a screensaver. The screen will return to a normal black state when the content playback ends. Does not support displaying content in a vertical screen format. |
SPECIALIZED MONITOR
It is hard to find a product that meets expectations. The price is high, many times that of a regular TV screen. Specialized monitors typically have an average price ranging from 20,000,000 VND to 100,000,000 VND. They integrate hardware and software to manage the presentation system professionally. They support centralized management, allowing for synchronized control across multiple displays in different locations. They support video and image transitions for content or when the presentation ends. They support presentation in the form of a standing monitor. |
So, as a business owner, how can you establish a professional advertising screen for yourself with all the features like the companies or professional units you have known, but at an extremely low investment cost?
How to deliver advertising content at a low cost almost equal to that of a regular advertising TV screen while integrating many superior features of specialized TV screens?
How can you set up a professional advertising screen that is easy to operate with the most optimized investment cost for your business? We invite you to explore the interesting sections with VDS in the next part.
Understanding the needs and difficulties of most customers regarding investment costs, customers really want to have a professional advertising screen but are hesitant to spend the investment money because the investment for a professional advertising screen system is not cheap. To operate a specialized advertising screen, a company needs trained professionals… That is why VDS has developed a solution to turn a regular TV into a professional advertising screen. This not only helps business owners save initial investment costs and manage operations remotely with ease, but this solution will also help businesses increase revenue by encouraging customers to spend more on products/services advertised on the screen…
4. How to Set Up a Smart Advertising Screen
To set up a smart advertising screen that is professional and not overly costly, customers only need to prepare a regular TV and VDS’s solution. In fact, it only takes a few seconds to connect VDS’s solution to the existing TV screen.
The process of setting up the smart advertising screen becomes extremely simple when customers use VDS’s digital advertising solution. All customers need to do is plug the compact dedicated device into the HDMI port on the back of the TV, then plug the power cord into the TV’s USB port. And just like that, the regular TV is ready to become a smart, professional advertising screen.
After a successful connection, with VDS’s solution, customers can easily change the displayed content, manage sequences, and schedule video/image playback remotely, from anywhere, at any time.
5. Product lines applying smart advertising screen solutions
5.1 Electronic Price Board Screen Solutions
Electronic price boards or Digital Menu Boards are an extremely popular choice for restaurants today. Digital menus are a form of menu created using modern technology, typically displayed on large screens at the counter for customers to easily consider and order items.
Digital menus were created to replace traditional paper menus. With the advantage of being able to display eye-catching videos/images of products, dishes, and beverages with high-quality visuals, it captures customer attention and makes upselling easier.
Transparent pricing is also a factor that helps establishments limit inquiries about prices from customers. Additionally, the ability to easily change content remotely, at any time and from anywhere, allows managers to oversee operations much more efficiently.
5.2 Digital Signage Single Solution
Single advertising screens can be flexibly customized, allowing businesses to choose to display advertisements in portrait or landscape orientation to best fit their store.
Single advertising screens ensure that videos/images of products are always presented brightly, sharply, and vividly, enabling businesses to directly advertise their products/services to customers, which in turn helps customers understand and spend more money.
5.3 Solutions for Video Wall
A video wall, or Digital Signage Video Wall (DS Wall), is a display made up of multiple smaller screens. The size of this type of screen varies greatly, ranging from a few meters to several hundred meters, allowing for an expanded presentation space, which makes the displayed content large, vibrant, and easily visible even from a distance. You can present either static or dynamic content, or divide the screen to show multiple pieces of content simultaneously.
Video wall advertising creates an impression of luxury and sophistication in design, helping to directly advertise to customers with professional, vivid, and highly attractive images/videos.
5.4 Interactive Advertising Screen Solutions
An interactive screen (also known as an interactive TV) is a computer-controlled device that allows users to interact directly with the electronic display, typically using an LCD screen. An interactive screen can be understood as a giant iPad, enabling users to add, delete, edit, open, close, zoom in, zoom out, and more, all with their fingertips without the need for any additional supporting devices.
With its convenience and many superior features, interactive screens are currently applied very widely, such as at ATM machines, product display rooms, medical guidance, and in education. Some major brands that produce interactive screens that we often see include: BenQ, Boxlight, VESTEL, ViewSonic, and others.
6. Superior Benefits of Using Smart Advertising Solutions on TV Screens
6.1. Encouraging Customers to Spend More on Your Shop’s Products/Services:
Customers often have a habit of reading advertising signs when they arrive at dining, shopping, and beauty locations. Take advantage of this habit to impressively communicate your products to customers, and VDS will help you do that.
With vibrant content and eye-catching visuals, smart advertising TVs will make viewers feel comfortable while watching, easily visualize the message, and remember it for a long time. Introducing products through videos/images helps customers understand your products/services better. This contributes to building trust in your business. As a result, it helps customers make decisions to use your products/services while also increasing the likelihood of upselling more easily.
6.2 Increasing Competition for Businesses
No one can deny that a business that knows how to advertise effectively has a significant advantage in the market.
Utilizing Advertising Screen Solutions shows that you have invested in your company’s image, while also affirming your professionalism and modernity, always keeping up with the trends of the times.
6.3 Luxurious, Attractive, and Eye-Catching
Going beyond traditional advertising tools, VDS advertising screen solutions are also an impressive part of the interior design, demonstrating professionalism and particularly attracting customers when into your business
6.3 Optimal cost savings
You still how posters flyers consumed so much of your time, effort every you to the, capturing much consumer? These issues are when you use VDS. just push a smart advertising screen instantly.
7. A reputable unit providing smart advertising solutions on TV screens
VDS is a provider of solutions that transform ordinary TVs into impressive and captivating advertising screens. With a professional design team, VDS will help display the images of your products and services sharply and strikingly with beautiful animations designed specifically for your store. Not only does it provide a professional and polished image, but the smart advertising screens at VDS also help you gain a competitive advantage in the market and enhance your upselling capabilities.
In summary, the information provided by VDS in the article above helps customers understand how to create a smart, specialized advertising screen using just an ordinary TV. Furthermore, VDS’s solutions also help customers save significantly on investment costs for marketing campaigns. Contact us now at our hotline for advice on smart advertising screen solutions from VDS.
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