VDS provides smart TV advertising screen solutions and supports electronic menu design to help F&B businesses effectively increase revenue growth. Increasing revenue by what means to achieve the highest efficiency is always a difficult problem for businesses, especially in the F&B industry. Let’s explore with VDS what big F&B brands have done to achieve the best revenue growth.
1. Highlighting the most profitable dishes for the restaurant
As we all know, the menu is an essential element for food and beverage businesses. A scientific and visually appealing menu with vivid images will help customers access and choose dishes more easily. When selecting dishes on the menu, we often overlook a small but quite important trick, which is the position where the dishes are arranged. They are not placed there unconsciously, but based on studies on human behavior when reading.
Many researchers believe that when customers start reading the menu, they will look to the top right corner of the menu page. Therefore, special dishes (signature, best-seller, or most expensive dishes that bring the most profit) will be placed here along with eye-catching images to make a deep impression on customers.
Typically, when customers go through the entire menu but cannot find a more suitable dish, they will choose that impressive dish. Based on this common reality, many restaurants have replaced simple paper menus with smart screen menus featuring vivid and eye-catching images of best-selling dishes to help customers access and choose more dishes easily. A study by the University of Illinois – Chicago, USA, has shown that using images to describe dishes on the menu helps increase the restaurant’s sales by 27% compared to just using plain text menus.
2. Refresh the menu
For customers who have experienced the service, when coming to the restaurant, diners are often attracted by new and unique dishes. Therefore, restaurants need to create new and unique products to ensure that only when customers come to that restaurant can they truly enjoy the most accurate flavors. Restaurants can refresh dishes by changing cooking methods, changing spices, or presenting them in new ways to make the dishes more attractive. Refreshing dishes also means that prices will change. Not only does it bring in higher revenue, but refreshing the menu also creates a new and non-boring feeling for customers when they step into the restaurant, creating their own unique impressions in the customers’ hearts.
3. Increase product prices wisely
When affected by the market, for various reasons such as rent, increased raw material prices, space upgrades, restaurant scale, etc., restaurants are forced to raise prices of dishes. To increase prices on the menu reasonably without losing customers, restaurants can use some clever ways flexibly. Start by being honest with customers about the reason for the price increase (due to increased food prices, rent, etc.) to make customers feel trusted. If possible, send a price increase notice to loyal customers, while enhancing the quality of service of the restaurant.
Many customers, even though they know the justifiable reason for the price increase and have been informed of the change, are still unhappy with the price that the restaurant offers. In this case, the restaurant should give customers more choices about their menu. It could be an increase in prices at a small price range or keeping the price unchanged but reducing the quantity of the dishes slightly. Giving customers more opportunities to choose from the menu will make them feel more comfortable and proactive when coming to your restaurant.
4. Take advantage of special occasions to increase prices
On special occasions such as holidays, Tet, restaurants often create special food combos to raise product prices and stimulate customer shopping needs. Holidays are always a time that restaurants value because during this time, customers are usually very comfortable with spending. This is the perfect time to implement business strategies to significantly increase revenue. Unique and creative food combinations will make customers excited and eager to experience more.
5. Enhance advertising activities
Advertising is an extremely important factor in business. No one can deny that an effective advertising company has a competitive advantage in business. Using products not only helps customers see that the company has invested in advertising but also replaces statements about professionalism and advancement, always keeping up with the trends of the times.
To have quality advertising activities, known by many customers, businesses need to carry out truly effective marketing plans. It is necessary to choose marketing forms and advertising methods suitable for the restaurant: Social media marketing, advertising on Google, advertising through food reviews, food bloggers,… One of the most effective and cost-saving advertising methods today is promoting at the store through electronic menus and dynamic TV screen advertising. This is an advertising form that restaurants have been very fond of recently.
6. Unit that supports F&B businesses to increase revenue effectively
VDS is a leading provider of smart advertising screen and reliable electronic menu solutions at the US that many businesses trust to cooperate with. With a professional design team, VDS will help businesses own smart advertising screens with sharp and impressive product images and services displayed with beautiful animations designed specifically for each restaurant, helping to achieve outstanding revenue growth.
In addition, VDS supports restaurants to design menu content efficiently. You just need to send the dish name, price list, and necessary product images along with real location photos where you want to place the menu/advertising screen in the store, VDS will draft visual images and edit design content until you are satisfied. Then, VDS will connect the solution to the store’s TV and publish the digital price list on the screen. And that’s how you can own a smart digital price list. Not only providing a professional, meticulous image, the smart advertising screen at VDS also helps you gain a competitive advantage in the market and increase upsell capabilities significantly.
These are some ways for F&B businesses to effectively increase revenue. Hopefully, these small sharing tips will help restaurants achieve higher revenue, operate more efficiently, and further establish their brand and reputation in the eyes of customers..
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