Digital signage has become a powerful tool to help many stores excel in their business operations. Here are 5 tips to increase store revenue from advertising screens, let’s take a look!
1. Guiding customers through digital signage
To make the advertising screen bring business benefits, guide customers with engaging content, here are some tips to help you improve the attractiveness of the screen content:
1.1 Clear Design
The first and extremely important note is that the content of the presentation on the screen must be designed clearly, easy to read. Key and important points should be prioritized at key positions and emphasized. In addition, be careful not to cram too many words or patterns as this will make customers feel overwhelmed, reluctant to read your advertisement.
1.2 Use Visual Links
Visual links will be the highlight of your design. Currently, the most popular type of visual link is QR code because this code is compact, easy to insert into the design without taking up advertising space. Not only that, customers only need to open the camera on their phone and scan the code to see important information.
1.3 Standardize Icons
To make the advertisement eye-catching and attractive, many Stores have also used additional icons. In fact, icons with many colors and cute designs also make the advertising more interesting. However, if you use icons inappropriately, it will have a negative effect. Therefore, when choosing icons to insert into advertisements, you should follow these rules:
- The icon has harmonious color with the advertisement.
- The icon is suitable for the content of the advertisement and suitable for your brand.
- The icon has a reasonable size compared to other patterns in the advertisement.
2. Display the special promotion program
The special promotion program is an effective tool for attracting customers, so don’t hesitate to showcase them on the advertising screen. You can dedicate a separate ad for the promotion program or give them a separate corner in the ad. Note: The promotional message should be concise, even using rhyming sentences like: Great deals, grab the product now to impress and make customers more memorable. Promotions should come with a deadline to encourage customers to act quickly.
3. Display high-quality images that make customers hungry and curious about the products
Advertising screens can help you convey the attractiveness and beauty of the product to customers. You know, human nature is always paying attention to and loving beautiful things. Therefore, the more beautiful, clear, and vivid the images in the ad are, the more they stimulate the curiosity and desire to buy of customers. Invest in capturing products professionally, revealing the true attractiveness of the product. In addition, invest in high-quality screens with high sharpness, displaying the accurate color of the ad.
4. Display a comparison of the costs of different food size options, highlighting the value
Want to encourage customers to spend more money on the product? Apply this method: Present a table comparing the costs of different food size options. Specifically: this table should show that if customers buy a larger size of the product, they will save more. For example: Ordering a size L drink will be cheaper than a size M.
Presenting a cost comparison table will highlight the value of the large size product segment, customers will feel that if they buy a large size, they will get more benefits than buying a small size. As a result, customers are more likely to choose the large size and the revenue of the store will increase.
5. Additional details about the product can influence the purchase decision
When customers want to buy a product, they always have the psychology of wanting to learn more about the product. The more detailed information you provide about the product to customers, the more confident they will be in deciding to purchase your product. Therefore, in addition to advertising content, intersperse presenting detailed product information for customers to read on their own.
However, you should note that even though it is detailed information, it needs to be concise, easy to read, and easy to understand. You should filter content, consider what information about the product needs to be presented, and eliminate overly complex, unnecessary information. For example: For beverages, you only need to provide information about flavor, main ingredients, price, etc., of that beverage.
In summary, carefully filter the information you want to present on the screen. You should research thoroughly what customers are curious about with this product, what customers want to know about that product? From there, prepare suitable presentation content.
Here are 5 tips to help your store increase revenue with digital signage. Applying these tips correctly will definitely improve your revenue significantly. Contact VDS for more advice on digital signage!
Copyright by VDSignage
